Sponsorship, Collaborations and Philanthropy Coordinator
About Us
vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha’s Vineyard by brothers, Shep & Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US. vineyard vines was founded on a state of mind that Every day should feel this good. You don’t need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It’s a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don’t just live an #EDSFTG life away from our desks—we bring it to work with us, too. Whether in our stores, or at our Harbor Drive headquarters, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees. Our team is our family, and we’d never have grown to where we are today without them. We’re committed to building an inclusive team across all channels, departments and stores within our community.
Overview
The Sponsorships, Collaborations & Philanthropy Coordinator will support the Manager in coordinating all brand collaborations with external partners, including event/athlete/property sponsorships, brand product collaborations, and philanthropic efforts in multiple verticals. The ideal candidate will be organized, thoughtful, experienced, and has the ability to execute a strategic approach. The Coordinator will work cross-functionally with Brand Marketing, Public Relations, Social Media, Retail, Wholesale and Creative teams. They will be responsible for ensuring all contractual deliverables are discussed and prepared internally while delivering externally.
Key Responsibilities
- Sponsorships & Philanthropy
- Aid the Manager in external relationship management, including implementing, reviewing and recapping of sponsorship and philanthropic initiatives, collaborations and activations.
- Own the internal briefing process and collaborate with internal departments to ensure strategic alignment, including Merchandising and Design, Special Events, PR, Social, and Legal.
- Oversee internal and external approvals, collaborating with rights holders to ensure alignment with brand and contractual requirements for all marketing activations.
- Execute result-driven activation strategies while measuring goals, capturing key insights, and documenting learnings to inform future programs.
- Proactively recommend new marketing concepts, strategies, and enhancements to the team.
- Execute result-driven activation strategies while measuring goals, capturing key insights, and documenting learnings to inform future programs.
- Oversee internal and external approvals, collaborating with rights holders to ensure alignment with brand and contractual requirements for all marketing activations.
- Own the internal briefing process and collaborate with internal departments to ensure strategic alignment, including Merchandising and Design, Special Events, PR, Social, and Legal.
- Aid the Manager in external relationship management, including implementing, reviewing and recapping of sponsorship and philanthropic initiatives, collaborations and activations.
- Collaborations
- Aid the Manager in managing external brand collaborations including prospecting, outreach, and creating marketing strategies.
- Implement marketing strategies while collaborating internally and externally with partners and departments.
- Research opportunities for brand collaborations that supports our brand ethos and align with our strategic initiatives.
- Implement marketing strategies while collaborating internally and externally with partners and departments.
- Aid the Manager in managing external brand collaborations including prospecting, outreach, and creating marketing strategies.
- Project Management & Cross-Functional Collaboration
- Manage marketing briefs elaborating activation plans, timelines, and cross-collaboration with Marketing, Public Relations, Social Media, Retail, Direct, Wholesale, and Creative teams.
- Represent the team in daily internal meetings to ensure cross-functional alignment with all internal departments on multiple projects.
- Manage marketing briefs elaborating activation plans, timelines, and cross-collaboration with Marketing, Public Relations, Social Media, Retail, Direct, Wholesale, and Creative teams.
- External Partner Management
- Aid Manager in daily communication with external vendors to ensure timelines, budgets, and quality standards are met.
- Support RFP processes, competitive bidding, and partner evaluations for all projects.
- Review, evaluate, and negotiate basic vendor contracts in partnership with leadership.
- Aid Manager in daily communication with external vendors to ensure timelines, budgets, and quality standards are met.
- Budget Management
- Obtain competitive quotes and prepare proposed program budgets for Manager approval.
- Track and manage sponsorship, philanthropic and collaboration expenses.
- Oversee all aspects of relationships and overall budgeting.
- Obtain competitive quotes and prepare proposed program budgets for Manager approval.
What You Bring
- Bachelor’s degree required; Marketing, Communications, or related field preferred
- 3-5 years of experience in sponsorships, partnerships, collaborations, or a related field
- Strong understanding of brand marketing, partnerships, and brand collaborations
- Knowledge of vineyard vines brand, business, and product line preferred
- Proven project management, organizational, and time-management skills
- Strong written and verbal communication skills
- Ability to manage multiple priorities under tight deadlines in a fast-paced environment
- Experience working cross-functionally and managing external vendors
- Self-motivated with strong attention to detail and follow-through
- Willingness to travel; role requires 15-20% travel
- Every Day Will Feel This Good Because We have a fun-spirited entrepreneurial culture filled with truly “good” people
- We offer a generous employee discount so you can rep our lifestyle on-and-off the boat
- We offer a competitive salary package, 401-K, commuter benefits, and paid-family leave, health savings, flex spending accounts, life & disability insurance
- We have an onsite gym as well as health & financial wellness programs to keep you active
- We offer 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar
Pay
Competitive salary package, 401-K, commuter benefits, and paid-family leave, health savings, flex spending accounts, life & disability insurance
Schedule
Role requires 15-20% travel