Specialty Channel Marketing Manager
About the role
As the Specialty Channel Marketing Manager, you’ll help shape how consumers discover Fjällräven through specialty retailers across North America. By building thoughtful marketing programs and meaningful retail partnerships, you’ll strengthen our presence in stores, online, and at events where people begin their next adventure.
Responsibilities
Own the seasonal marketing strategy for the Specialty channel across the United States and Canada
Partner closely with Regional Sales Managers to align marketing investments with business opportunities
Translate national brand campaigns into compelling trade marketing programs
Identify new opportunities to grow the channel, strengthen brand visibility, and drive sell-through
Support marketing needs for other Fenix Outdoor brands, including Devold and Hanwag
Serve as the primary marketing contact for specialty retail partners, sales representative agencies, and internal Sales partners
Build strong, proactive communication channels with specialty retail partners
Collaborate on co-marketing initiatives, ecommerce content, promotional campaigns, employee education, and sales contest programs
Support wholesale partners with the tools, assets, and experiences they need to represent Fjällräven with confidence and care
Lead seasonal campaign execution across the Specialty channel, including digital activations, merchandising updates, product launches, retail fixtures, and in-store experiences
Provide hands-on support to bring events, trade marketing, and brand activations to life
Manage and coordinate seasonal B2B trade shows, sales meetings, and retail activations
Help create exceptional brand experiences that reflect Fjällräven’s values and deepen consumer connection
Manage the wholesale marketing calendar and keep key partners aligned on timelines, deliverables, and priorities
Coordinate marketing assets, sample programs, and related channel support materials
Analyze and report on specialty retail partner marketing activations
Use performance data and partner insights to inform future decisions
Improve processes that help the team support retail partners more effectively season after season
Qualifications
3+ years of experience in wholesale, trade, retail, or brand marketing
Experience partnering closely with sales organizations
Experience managing integrated marketing campaigns from concept through execution
Strong project management, organizational, and communication skills
An analytical mindset, with the ability to use performance data to inform decisions
Comfort balancing multiple priorities in a collaborative, fast-paced environment
A relationship-centered approach to working with internal teams, sales partners, and external retail partners
A willingness to support both strategic planning and hands-on execution, from presenting a seasonal plan to helping bring a trade show booth to life
Curiosity, adaptability, and a proactive approach to problem-solving
What you bring
You’re someone who enjoys building relationships just as much as building marketing plans
You thrive at the intersection of strategy and execution and enjoy collaborating with Sales, Brand, Creative, and retail partners to bring great ideas to life
You build trust through clear communication, thoughtful planning, and reliable execution
You’re naturally curious and proactive, often spotting opportunities before they’re requested
You’re comfortable managing multiple priorities without losing sight of the details, and you use data and insights to continuously improve your work