Specialist, Social Media Marketing

About the role

The Universal Studios Hollywood Social Media Specialist supports and executes the Social Content Strategy for Universal Destinations and Experiences across multiple social media platforms. This role involves hands-on ownership of the company's social media presence, assisting with content planning, community management, and fostering engagement.

Responsibilities

• Hands-on ownership of the company’s presence on social media.
• Act as a public voice for our owned social media channels.
• Assist with social content planning, programming, publishing, tagging, and editorial calendar.
• Support and develop new ways to foster community through real-time engagement.
• Monitor emerging sites and communication channels; recommend new initiatives based on these observations and points of knowledge.
• Create new and creative ways to use social platforms and digital content to tell stories and build our audience.
• Provide ongoing reporting to track fan sentiment and the impact of day-to-day outbound content and community management.
• Track channel growth of social media brand pages and other pages as needed.
• Build relationships with internal theme park stakeholders and intellectual Property Partners to coordinate cross-promotion opportunities.
• Own social content from start to finish by concepting, filming, editing, routing, and publishing photos and videos.
• Stay on top of social media trends to keep our brands in relevant and topical conversation.
• Perform other duties as assigned.

Qualifications

• Bachelor's degree from a four-year college or university, major in Marketing or Business Administration, English, or Communications preferred.
• 3+ years of experience within marketing/social media.
• Proficiency in MS Office (Word, Excel, PowerPoint, Teams) and Google Workspace.
• Basic experience with shooting and editing video is preferred.
• Working knowledge of Adobe Creative Suite, including Photoshop, Premiere, After Effects.
• Experience with all native social channels and experience with a range of 3rd-party social tools: Omniture, Sprinklr, etc.
• Available to attend on-site events and various on-property content shoots that may include early mornings, late evenings or weekends.

Desired Characteristics

• An understanding of community management, marketing strategy, social media, creative insight, and analytics.
• An individual that embodies a creative, social-first spirit of the team, who can write and edit for themselves in a creative and irreverent manner – following our UDX Social Brand Voice.
• A knowledgeable and passionate for social media, online communities and digital content.
• A theme park enthusiast with knowledge of and passion for all things entertainment.
• Sound business and creative judgment and excellent 'soft skills' (for partnering with internal stakeholders and maintaining direct communications with guests).
• Outstanding written communications skills and detail oriented.
• Innovative mindset: someone who looks for new opportunities, generates new ideas, and is able to "find" or develop stories.
• Prowess in managing successful high-profile projects that involve multiple business functions, milestone tracking, and collaborations.
• Propensity for Time Management/Multi-Tasking: self-starter who is solutions-oriented, thrives under pressure, enjoys fast-paced work and is dedicated to quality. They are extremely motivated and in search of a challenging, career-advancing opportunity.