Specialist, Search

Known is what happens when a data science firm and a creative agency stop arguing and start collaborating. We were built from scratch with PhD data scientists and award-winning creatives working on the same briefs, from day one. That structure earned us an Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, plus Emmys, Cannes Lions, Clios, and Effies across clients in finance, tech, entertainment, consumer goods, and real estate. We're distributed across the U.S. and unapologetically ambitious.

If you're tired of choosing between doing smart work and doing creative work, you'll fit right in here.

About the role

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. The Media/Data Science team continues to grow and so does our need for a Specialist, Search. This position is responsible for the creation, maintenance, and optimization of our ad campaigns, using analytics, automation, piloting existing tools, or building new approaches and algorithms. Typically working in a team with at least one more senior member, our Specialist, Search is expected to have excellent critical thinking skills, with an innate sense of curiosity and the desire to explore new ways to evolve and improve our processes and offerings. In addition, time and project management skills are key to being successful in this role.

Being a Specialist, Search at Known is a unique opportunity for those pursuing a career in this field. In addition to the analytics and operations which form the basis of our campaigns, our Paid Search Analyst sometimes work directly with clients, attending client meetings and occasionally presenting results with support from more senior members. They are responsible for contributing significantly to deliverables, including regular campaign updates.

Responsibilities

• Assisting in all elements of a search campaign launch, including campaign setup, ad trafficking, and QA across all platforms.
• Independently build and sometimes present campaign-related analyses and results. These analyses can include everything from keyword bids to longer term trends, experiment results, and landing page deep dives.
• Derive and implement optimizations and new campaign strategies, such as new bid strategies, ad copy A/B tests, and keyword research / ideation to improve performance
• Ideate on new analytical methodologies for optimizing our campaigns
• Validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency
• Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns
• Develop new approaches (algorithms, models, and automation) to optimize KPIs and improve Known IP
• Operate existing software infrastructure to traffic, evaluate performance, and analyze media

Requirements

• A BS/BA degree from an accredited college or university. STEM degrees are preferred.
• 2+ years professional experience in analytics, advertising, ad tech, or media
• 1+ years of professional experience working with Google Search
• Can exhibit technical leadership and critical thinking by reviewing and identifying errors

Skills

• Understanding of the fundamentals of search engine marketing
• Knowledge of and in-platform experience with Google Ads and Paid Search
• High proficiency with Excel
• Strong math and statistics foundational knowledge
• Proven ability to work independently and efficiently
• Attention to detail
• Time management
• Excellent verbal and written communication
• Some experience presenting work and the desire to develop this area
• Aptitude for deeply interpreting data/analytics
• Experience with data visualization tools such as Looker or Tableau is a plus

Competencies

• Detail-oriented with a desire for managing the quality & accuracy of analytics, including checking your own and others’ work
• A desire to work on challenging problems that require flexibility in approach -- everything from on-the-fly analytics to statistics, big data, machine learning, and mathematical algorithms (but not alone!)
• Ability to think strategically, analytically, and proactively about diverse business problems
• Collaborative attitude
• Self motivated and exhibits initiative
• Willing & able to learn quickly
• Abundant intellectual curiosity and integrity

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave

Pay

The base salary for this position is $65K - $80K.