Specialist

About the role

Develop and implement both programmatic and digital media strategies to drive global subscriber acquisition, conversion & efficiency. Successfully apply media strategy and manage robust portfolio within existing programmatic and digital channels (i.e. display, native, video, audio, etc.).

Responsibilities

• Execute, manage, and optimize programmatic media campaigns to meet or exceed strict direct response goals
• Optimize budget across programmatic placements to deliver positive return on marketing spend
• Develop and evaluate publisher RFPs while effectively utilizing media research tools and resources to create strong media plan recommendations
• Explore, negotiate, and manage relationships with DSPs, publishers with Auction capabilities, SSPs, and data partners
• Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
• Track, monitor, and optimize performance against key KPIs
• Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives
• Collaborate cross-channel, with larger paid media team, to align on performance trends to ensure holistic team success
• Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Qualifications

• 2+ years paid media & acquisition experience required, with at least 1 year of programmatic experience; media agency experience preferred
• Direct response experience a must
• Hands-on keyboard executional experience in Google's Display & Video 360 and/or Yahoo Media required
• Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
• Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
• Flexibility & ability to work in a fast paced and dynamic environment
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Sense of humor and desire to have fun!