Specialist, Prospect Audience Design

About the role

We're looking for a detail-oriented and analytically minded candidate to join our Audience Strategy & Activation team. In this role, you'll help transform raw customer data into actionable audience insights and ensure those insights are activated seamlessly across media platforms.

Responsibilities

• Data Analysis and Audience Discovery:
  • Analyze Customer Data
  • Query and analyze first-, second-, and third-party data to identify distinct behavioral, demographic, and transactional customer cohorts.
  • Draft Segmentation Frameworks
  • Translate raw data findings into structured, logical segmentation proposals and present them to the Manager for strategic review.
  • Perform Feasibility & Size Checks
  • Run queries to estimate the volume and viability of proposed segments to ensure they are large enough to support viable media spend.
• Audience Profile Creation:
  • Compile Profile Data
  • Agregate qualitative and quantitative data points to build a holistic view of target segments.
  • Draft Audience Profile Decks
  • Build visual audience profile decks detailing customer demos, media consumption habits, and lifestyle behaviors to guide creative and media planning teams.
  • Maintain the Audience Catalog
  • Keep a centralized, up-to-date repository of all active audience profiles, definitions, and performance benchmarks for cross-functional stakeholders.
• Enabling Addressable Audiences:
  • Build Audiences in Platforms
  • Hands-on creation and configuration of audience segments within Customer Data Platforms (CDPs), Data Management Platforms (DMPs), and 3rd party tools like Experian.
  • Manage Media Platform Syndication
  • Set up, monitor, and troubleshoot automated data syncs from internal databases to external ad networks (e.g., Google Ads, Meta Ads, DSPs).
  • Quality Assurance (QA) & Match Rate Optimization
  • Regularly audit audience sizes, match rates, and data pipelines to ensure segments are populating correctly and respect user privacy/consent preferences.

Requirements

• Bachelor's degree in Business, Marketing, Communications, Psychology, or related fields.
• 3+ years of experience in marketing, analytics, or general business.
• Proficient in Microsoft Office Suite, with expertise in Excel.
• General understanding of Marketing concepts either from professional or educational background.

Even better qualifications

• 2+ years experience in marketing or advertising technology or media planning/buying.
• Experience working with 3rd party data providers such as Experian.