Specialist, Audience Enablement

Responsibilities

• Creation of audience segments utilizing a collection of 1st, 2nd, and 3rd party data within audience-based technology
• Stewardship of sending audience segments from PMX Lift proprietary technology to numerous media inventory sources
• Ownership of audience tracking of audience creation, sending, and final audience counts
• Lead participant of various parts of the data QA process, ensuring strong quality of audience creation and sending processes
• Supports the Supervisor with strategic audience recommendations if/as needed
• Maintain strong relationships with internal partners, agency teams, and vendors through solution-oriented, collaborative, and quick communication methods

Qualifications

• Bachelor’s degree
• 3-5 years of experience within an agency, media company, or related field
• Strong understanding of traditional and digital media landscapes
• Experience with Advanced TV platforms and technologies and/or programmatic systems (DSP, SSP), ad delivery mechanics, identity, and attribution
• Proven ability to analyze data for actionable insights and strategic recommendations
• Excellent organizational skills with high attention to detail
• Strong problem-solving and critical-thinking skills
• Effective communication skills, both written and verbal, for internal and client engagement
• Experience in developing and maintaining client presentations and reports
• Proficiency with Microsoft Office suite and familiarity with project management tools (e.g., Jira, Asana)