Specialist, Media Strategy

About the role

We're seeking a Specialist, Media Strategy to join our dynamic team. This role requires a candidate who resides within a commutable distance from our Detroit (Troy) or Chicago office and is comfortable with a hybrid work schedule.

Responsibilities

• Client-facing role supporting planning and execution of best-in-class omni-channel media campaigns
• Execution of 3P/Managed service consumer promotion and digital media tactics including experiential, sweeps, sampling, digital coupons, rebates, influencers, programmatic, mobile, etc
• Support AdOps by calculating estimated fees for ad tagging & verification, submitting tagging requests, and monitoring campaign pacing
• End-to-end campaign management delivering final approved plans to market
• Cross-functional collaboration in ensuring all vendor deliverables are met
• Management of budgets, ensuring all client-facing documents are accurate, and documenting vendor savings for financial reporting
• Management of program trackers and timelines
• Management of third-party consumer promotions and shopper vendor partners
• Identify new vendors and set up capabilities meetings to educate internal teams
• RFP vendors to develop and collaborate on targeting, rates, and refine overall executional plan based on client objectives, media strategy, and vendor capabilities
• Have clear understanding of campaign setup, performance, measurement, and KPIs, and clearly set and communicate performance expectations with internal and external teams
• Ongoing campaign monitoring and management, working with vendors to identify and implement campaign optimizations
• Report back on campaign performance, collaborating with vendors to provide campaign data, insights, and strategic recommendations based on client objectives, media strategy, and results

Requirements

• Bachelor’s degree in advertising, marketing, related field or the equivalent combination of education and experience
• 1-3 years of shopper, consumer promotions or digital/retail media experience working in an agency setting
• Excellent collaborator, willing to lean in and work closely with internal and external teams
• Strong understanding of multiple media including trafficking, optimizing, and tagging
• Able to communicate clearly, thoroughly, succinctly, and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions
• Keen attention to detail with strong mathematical and Microsoft Office / Google Workspace skills including expert proficiency in applications such as Excel/Sheets, PowerPoint/Slides, and Word/Docs
• Able to build relationships across the team, department, vendors, and clients
• Detail-oriented with ability to track and reconcile budgets to fine level of detail

Skills

• Clear understanding of campaign set-up, performance, measurement, and KPIs
• Ability to communicate performance expectations with internal and external teams

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy, and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday, and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere
• Business Resource Groups that support multiple affinities and alliances

Additional Information

• The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy, and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday, and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere
• Business Resource Groups that support multiple affinities and alliances

Compensation

USD $50,065.00 - USD $66,360.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Application Instructions

The application deadline for this job posting is 10/10/2026. Please apply directly through the company's website or email your resume and cover letter to [email protected]