Media Specialist & Content Strategist
Knoxville Utilities Board · Knoxville, TN · 1 wk ago
MarketingFull-time
About the role
The Media Specialist & Content Strategist serves as KUB’s primary public spokesperson and leads communications for emergency preparedness and real-time incident response. This includes developing and maintaining relationships with local and industry media, serving as KUB’s on-camera representative in media interviews, coordinating interviews with subject matter experts, pitching news articles/segments, and writing news releases. This position serves as KUB’s Public Information Officer during large-scale emergency events and leads timely customer & public updates during smaller utility outage or operational events.
Responsibilities
- Developing and maintaining media and emergency response resources
- Drafting and delivering timely updates across media and digital channels
- Ensuring coordinated messaging during fast-moving situations
- Serving as KUB’s primary media contact during regular business hours and during utility outage events and incidents after hours
- Serving as KUB’s corporate communications content writer and editor for social media, website content, mailings, newsletters, presentations, award applications, and more
Qualifications
- Physical Requirements: Primarily sedentary, performed in a typical office environment. Occasional walking, standing, lifting, carrying, pushing, or pulling of items up to 10 pounds. Bending, stooping, or reaching may occasionally be required.
- Minimum Requirements: Bachelor’s degree in an applicable field such as Communications, Journalism, or Broadcasting; Five (5)+ years of related work experience; On-camera interview and public spokesperson experience; Strong written and oral communication skills; Strong organization skills and ability to manage multiple tasks at once and meet deadlines; Initiative and attention to detail, along with fact-finding or research experience; Skill and resourcefulness to work independently on projects in a timely manner; Ability and effectiveness to work cooperatively and respond to inquiries in a timely manner; Competency and thoroughness to maintain quality and accuracy of work; Basic knowledge of and experience following AP style guidelines and the ability to learn and follow KUB style guidelines; Proficiency in Microsoft Office applications, including Word and PowerPoint; Photography skills; Availability for after-hours incident response; Valid driver's license
- Preferred Requirements: Ten (10) or more years of related work experience, preferably in a media or public relations role; Experience with leading content strategy; Videography skills; Good working knowledge of Adobe Creative Suite (i.e. Adobe inDesign, Photoshop, Illustrator); Experience with Canva, Hootsuite, and similar programs