Specialist Marketing Strategy

Responsibilities

• Develop and direct marketing strategies utilizing paid media, earned media and promotions, which build local awareness and drive revenue for PGA TOUR products
• In coordination with manager, media buying agency and/or Marketing Operations team, manage the full media buying process, including creative assets requests
• Develop the e-mail marketing strategies for PGA TOUR events
• Collectively work with Creative Studio and the Creative Director to develop a brand strategy and promotional campaign that creates a voice for each assigned product in the local market.
• Ensure that campaigns align and maintain consistency across various executions, and internal and external partners
• Cook up media asset grids regarding print, digital, TV, radio and outdoor (specs, deadlines, trafficking)
• Coordinate weekly or bi-weekly marketing calls and provide summary recaps to stakeholders after the calls
• Develop and execute compelling email content that engages with fans to drive awareness and revenue
• Analyze email campaign performance, communicate sales revenue generated and develop ideas for improvement
• Affiliate yourself with local events and/or club staff and manager with the creation of on-site collateral, including signage, course maps, spectator and pairings guides, etc.
• Work in partnership with Digital and Communications teams to develop content plans which generate admissions revenue, awareness and exposure for assigned products
• Special projects or other duties as assigned

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Advertising, or other related discipline required
• Minimum 4 years’ experience in marketing, preferably sports marketing
• Proficiency in Microsoft Word, Excel, and PowerPoint presentation design is required
• Excellent written communication and copywriting skills
• Strong project management aptitude and ability to work against deadlines
• Thorough knowledge of general business procedures
• Creative trafficking and graphic design background a plus