Specialist, Local Tactical Planning

Responsibilities

• Be responsible for contributing to the development of and executing local tactical planning for the assigned business.
• Evaluate capabilities and composition of a wide range of media vehicles to determine which most effectively reaches the target audience.
• Evaluate and assess media performance to determine the extent to which the original media objectives and strategies were accomplished.
• Research, interpret and evaluate available marketing and research data to develop media objectives and local tactical plans.
• Effectively communicate and present to top management and clients.
• Maintain accurate budget control and flow of media activity and update client on timely/consistent basis.
• Acknowledge and motivate direct reports.
• Perform other duties and responsibilities that management may deem necessary from time to time.
• Advocate for multicultural & diversity inclusion throughout tactical plans.

Qualifications

• 3-4 years of experience planning (local preferred).
• Approachable, collaborative, responsible and accountable personality.
• Sharp attention to detail and strong math skills.
• Intermediate knowledge of Excel and experience with GLP, OX and Prisma media platforms.