Specialist II, Product

Job Summary

Captures activities aligned with the broader product line strategy. Coordinates strategic planning and tactical execution to achieve corporate objectives. Develops and directs marketing programs for key products or product categories through methods such as strategic marketing, pricing, and promotional efforts to maximize market success. Works cross-functionally with internal and external stakeholders to promote overall profitability, serviceability, and innovation across the product line.

Key Responsibilities

• Develops and executes marketing strategies for key products or product categories.
• Collaborates with cross-functional teams to enhance product line profitability and innovation.
• Monitors market trends and customer feedback to inform product development and marketing strategies.
• Works with sales teams to ensure alignment between marketing efforts and business goals.
• Manages marketing campaigns and promotions to drive brand awareness and sales.
• Analyzes market data and consumer insights to refine product positioning and messaging.

Required Education & Experience

• Minimum Education Level: Bachelor's Degree
• Specialized Degree: Marketing, Engineering, Business, or related field
• Years of Experience: 2-4 years
• Field of Expertise: Marketing, Engineering, Business, Sales or related field

Preferred Education & Experience

• Years of Experience: 5-7 years
• Field of Expertise: Marketing, Engineering, Business, Sales or related field

Spans of Control

This role does not manage Southwire team members.

Travel

None

Physical Requirements

• Carrying/Lifting: 5%
• Weight: 45 lbs
• Climbing: 5%
• Kneeling/Stooping: 5%
• Driving: 5%
• Standing: 5%
• Sitting: 70%
• Walking: 5%

Working Conditions

• Office
• Laboratory
• Plant/Warehouse Floor
• Construction Site

Equipment

• Hard Hat
• Computer/Keyboard
• Safety Glasses
• Safety Shoes
• Safety Vest
• Power Tools

Benefits We Offer:

• 401(k) with Matching
• Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
• Paid Time Off & Paid Holidays
• Long & Short-Term Disability
• Supplemental Insurance Plans
• Employee Assistance Program
• Employee Referral Program
• Tuition Reimbursement Programs
• Advancement & Professional Growth Opportunities
• Parental Leave
• & More

Southwire is an Equal Opportunity Employer