Specialist, Field Marketing
Red Bull · Charlotte, NC · 1 mo ago
On-siteMarketing$60k–$90k/yrFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We need to parse the job posting.
We need to remove boilerplate: EEO, etc. Also remove application instructions (none). Remove duplicated lines.
We need to preserve all substantive info.
We need to use for section headings. Use
for section headings. Use - for any list of duties/requirements/benefits, and
for prose.
We need to not repeat job title as heading. The job title is "Field Marketing Specialist (FMS)". Not to be used as heading.
We need to include sections only when posting has real specific content.
Let's identify content:
- About the role: The first paragraph(s) describing role: "Reporting to the Manager, Field Marketing, the Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in making Red Bull #1 in their region. The FMS acts as the face of Red Bull in their local market in the most relevant way and in line with the global and national strategies and priorities. The FMS is responsible for gathering key local insights by building strong networks with specific communities & playgrounds including key (local) creators. They give input to create and implement innovative marketing initiatives encompassing local needs and specificities in the four pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) and leveraging On Premise and Off Premise. The Field Marketing Specialist is based ‘in the field,’ managing a local team of Student Marketeers and brings the World of Red Bull to life on campus and in market, reaching new entry point consumers."
That's about the role.
- Responsibilities: The bullet list under "All the responsibilities we'll trust you with:" then sections: CONSUMER COLLECTING PROGRAM MANAGEMENT (with many subpoints), PEOPLE MANAGEMENT, PREMIUM APPEAL OF LOCAL PRIDE, MARKETING INNOVATION, Organizational Capabilities And Enabling Structure. Those are responsibilities.
We need to extract each bullet point as list items. Could group under subheadings? The instruction says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we likely have one Responsibilities
and then a with list items for each responsibility. Could also include subheadings inside? Not specified; we can just list them as - . Might be long but okay.
- Requirements: The posting includes "Your areas of knowledge and expertise that matter most for this role:" then list: 2+ years marketing experience, Experience in leading teams and managing people, A strategic thinker..., A ‘connector’..., Strong ‘can do’ attitude..., Leadership..., Analytical..., Creative mind..., Bachelor's degree..., Must be fluent in English..., Excellent communication skills..., Must have valid US driver’s license. Also "This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa." That's also a requirement (eligibility). So we can include those as list items under Requirements.
- Qualifications: Might overlap with Requirements. The instruction says separate sections for Requirements and Qualifications if content exists. The posting doesn't explicitly separate qualifications vs requirements; but we have "Your areas of knowledge and expertise that matter most for this role:" which could be considered Requirements. Also "Bachelor's degree or equivalent work experience" is a qualification. Could treat that as Qualifications. But we need to decide: The posting includes both "Your areas of knowledge and expertise that matter most for this role:" (which is more like requirements) and maybe "Bachelor's degree or equivalent work experience" is a qualification. However, we can combine them under Requirements or Qualifications. The instruction says prefer a few substantive sections over many thin ones. So we could combine Requirements and Qualifications into one section? But they ask to use headings for those categories if content exists. We have content for both; we could split: Requirements: list of eligibility, experience, etc. Qualifications: education, language, driver's license. But we need to avoid duplication.
Let's parse:
Eligibility: "This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa."
Experience: "2+ years marketing experience", "Experience in leading teams and managing people"
Skills/attributes: "A strategic thinker who takes initiative and ownership and “makes things happen”." "A ‘connector’ who has excellent communication and networking skills, who can open doors and excite people of an idea." "Strong ‘can do’ attitude, strives for perfection and love for the detail in every project." "Leadership, motivation and ability to cultivate a team environment." "Analytical, planning, budgetary and project management competencies." "Creative mind with a track record of putting new ideas into practice and assessing results."
Education: "Bachelor's degree or equivalent work experience"
Language: "Must be fluent in English, additional language skills an advantage"
Communication: "Excellent communication skills, including presenting and training abilities."
Driver's license: "Must have valid US driver’s license"
Thus we could have:
- Requirements: list of experience, eligibility, maybe skills? But we also have Skills section separate.
The instruction includes Skills as a possible heading. So we could put skills under Skills heading.
Thus:
- Requirements: maybe the eligibility and experience? Or we could put all under Requirements and leave Skills empty? Better to follow the headings: Requirements (mandatory qualifications like experience, education, eligibility), Skills (specific abilities like communication, leadership, analytical, etc.), Qualifications (maybe education?). But we have overlapping.
Given the instruction: "Prefer a few substantive sections over many thin ones." So we could combine Requirements and Qualifications into one section called Requirements (or Qualifications). But they gave examples of headings; we can choose to include only those that have content. Let's decide to have:
- About the role
- Responsibilities
- Requirements (includes experience, eligibility, education, language, driver's license)
- Skills (includes strategic thinker, connector, can-do attitude, leadership, analytical, creative mind, communication skills)
- Benefits
- Pay
Schedule: not mentioned, so omit.
We need to ensure we don't include placeholder text like "commensurate with experience". Not present.
Now we need to format.
We'll produce:
About the role
... (the about role paragraph)
Responsibilities
- ... each responsibility item ...
...
We need to capture all responsibility points from the sections.
Let's extract them precisely.
From the posting:
**CONSUMER COLLECTING PROGRAM MANAGEMENT**
- Set clear goals with the Consumer Collecting Manager (CCM) and FMM to drive trial that engages new users and expands the consumer base on and off campus in your region.
- Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on trial driving plans in market and into student life during key moments & consumption occasions.
- Ensure a strong sales support program in place to drive distribution, excite the trade, and improve in store visibility in and around university.
- Work with your team to create exciting and relevant university initiatives that build brand and can love among students.
- Use program tools and reporting features to steer an effective program focused on the right student groups, to track performance, and find opportunities to reach new consumers, which will help to drive a smarter program.
- Coach and empower each team member in the planning process for a constant flow of fresh mission ideas to grow user base.
- Manage sampling requests externally and internally, ensuring these align with wider priorities.
- Ensure effective interactions to drive positive trial with consumers, overcoming barriers & negative perceptions when needed.
**PEOPLE MANAGEMENT**
- Source & hire with no compromise brand fit Student Marketeers, with the right skills & attitude towards all business priorities.
- Implement and uphold the national recruitment, on-boarding and training modules for consistency.
- Train and lead Student Marketeers with an ‘empowerment’ approach so they take ownership of their own targets that impact the business and give pipeline opportunities for development to the ‘top’ performing Student Marketeers.
- Lead a strong Team Leader program.
**PREMIUM APPEAL OF LOCAL PRIDE**
- Create and support key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer, in market and on campus, with a focus on participation.
- Support in delivering a program with the right balance and involvement of 3rd party event properties in the right sport/culture scenes, on and off campus.
- Identify collegiate and market level local opinion leaders in relevant Red Bull scenes and work with the FMM to bring them to the World of Red Bull.
- Be instrumental in the implementation of national and global events/projects with excellence.
- Incorporate Indirect Sampling initiatives into the plan to broaden reach in occasions which are difficult to reach and where we can surprise our consumers.
- Activate National pillars, events and Global Brand Projects in & around universities encompassing the core program objectives.
**MARKETING INNOVATION**
- Work closely with the FMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.
- Involve the Consumer Collecting team in idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early.
- Lead the creative process with Student Marketeers for a constant flow of new ideas to build loyalty within the student audience (eg. ‘focus groups’).
- Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through direct and indirect sampling.
**Organizational Capabilities And Enabling Structure**
- Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
- Ensure you have the right program set up, in the right areas to reach your target group, be flexible with resources so that we are always fishing where the fish are.
- Drive efficiencies in our programs, using program tools to ensure we are set up for success.
- Support the local logistics system to ensure you have the right tools, warehousing, and management in place to support the local needs succeeding in premium appearance and tool management.
- Support the national operations team to manage product stock with discipline.
- Regular maintenance and management of program tools, Mini fleet and other branded items in a premium manner.
Now we need to include all these as list items under Responsibilities.
Now Requirements section: list items:
- 2+ years marketing experience
- Experience in leading teams and managing people
- This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
- Bachelor's degree or equivalent work experience
- Must be fluent in English, additional language skills an advantage
- Must have valid US driver’s license
Maybe also "Excellent communication skills, including presenting and training abilities." That could be a skill.
Now Skills section: list items:
- A strategic thinker who takes initiative and ownership and “makes things happen”.
- A ‘connector’ who has excellent communication and networking skills, who can open doors and excite people of an idea.
- Strong ‘can do’ attitude, strives for perfection and love for the detail in every project.
- Leadership, motivation and ability to cultivate a team environment.
- Analytical, planning, budgetary and project management competencies.
- Creative mind with a track record of putting new ideas into practice and assessing results.
- Excellent communication skills, including presenting and training abilities.
Now Benefits: The posting says: "Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)". So we need to list those
for prose. We need to not repeat job title as heading. The job title is "Field Marketing Specialist (FMS)". Not to be used as heading. We need to include sections only when posting has real specific content. Let's identify content: - About the role: The first paragraph(s) describing role: "Reporting to the Manager, Field Marketing, the Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in making Red Bull #1 in their region. The FMS acts as the face of Red Bull in their local market in the most relevant way and in line with the global and national strategies and priorities. The FMS is responsible for gathering key local insights by building strong networks with specific communities & playgrounds including key (local) creators. They give input to create and implement innovative marketing initiatives encompassing local needs and specificities in the four pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) and leveraging On Premise and Off Premise. The Field Marketing Specialist is based ‘in the field,’ managing a local team of Student Marketeers and brings the World of Red Bull to life on campus and in market, reaching new entry point consumers." That's about the role. - Responsibilities: The bullet list under "All the responsibilities we'll trust you with:" then sections: CONSUMER COLLECTING PROGRAM MANAGEMENT (with many subpoints), PEOPLE MANAGEMENT, PREMIUM APPEAL OF LOCAL PRIDE, MARKETING INNOVATION, Organizational Capabilities And Enabling Structure. Those are responsibilities. We need to extract each bullet point as list items. Could group under subheadings? The instruction says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we likely have one Responsibilities
and then a with list items for each responsibility. Could also include subheadings inside? Not specified; we can just list them as - . Might be long but okay.
- Requirements: The posting includes "Your areas of knowledge and expertise that matter most for this role:" then list: 2+ years marketing experience, Experience in leading teams and managing people, A strategic thinker..., A ‘connector’..., Strong ‘can do’ attitude..., Leadership..., Analytical..., Creative mind..., Bachelor's degree..., Must be fluent in English..., Excellent communication skills..., Must have valid US driver’s license. Also "This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa." That's also a requirement (eligibility). So we can include those as list items under Requirements.
- Qualifications: Might overlap with Requirements. The instruction says separate sections for Requirements and Qualifications if content exists. The posting doesn't explicitly separate qualifications vs requirements; but we have "Your areas of knowledge and expertise that matter most for this role:" which could be considered Requirements. Also "Bachelor's degree or equivalent work experience" is a qualification. Could treat that as Qualifications. But we need to decide: The posting includes both "Your areas of knowledge and expertise that matter most for this role:" (which is more like requirements) and maybe "Bachelor's degree or equivalent work experience" is a qualification. However, we can combine them under Requirements or Qualifications. The instruction says prefer a few substantive sections over many thin ones. So we could combine Requirements and Qualifications into one section? But they ask to use headings for those categories if content exists. We have content for both; we could split: Requirements: list of eligibility, experience, etc. Qualifications: education, language, driver's license. But we need to avoid duplication.
Let's parse:
Eligibility: "This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa."
Experience: "2+ years marketing experience", "Experience in leading teams and managing people"
Skills/attributes: "A strategic thinker who takes initiative and ownership and “makes things happen”." "A ‘connector’ who has excellent communication and networking skills, who can open doors and excite people of an idea." "Strong ‘can do’ attitude, strives for perfection and love for the detail in every project." "Leadership, motivation and ability to cultivate a team environment." "Analytical, planning, budgetary and project management competencies." "Creative mind with a track record of putting new ideas into practice and assessing results."
Education: "Bachelor's degree or equivalent work experience"
Language: "Must be fluent in English, additional language skills an advantage"
Communication: "Excellent communication skills, including presenting and training abilities."
Driver's license: "Must have valid US driver’s license"
Thus we could have:
- Requirements: list of experience, eligibility, maybe skills? But we also have Skills section separate.
The instruction includes Skills as a possible heading. So we could put skills under Skills heading.
Thus:
- Requirements: maybe the eligibility and experience? Or we could put all under Requirements and leave Skills empty? Better to follow the headings: Requirements (mandatory qualifications like experience, education, eligibility), Skills (specific abilities like communication, leadership, analytical, etc.), Qualifications (maybe education?). But we have overlapping.
Given the instruction: "Prefer a few substantive sections over many thin ones." So we could combine Requirements and Qualifications into one section called Requirements (or Qualifications). But they gave examples of headings; we can choose to include only those that have content. Let's decide to have:
- About the role
- Responsibilities
- Requirements (includes experience, eligibility, education, language, driver's license)
- Skills (includes strategic thinker, connector, can-do attitude, leadership, analytical, creative mind, communication skills)
- Benefits
- Pay
Schedule: not mentioned, so omit.
We need to ensure we don't include placeholder text like "commensurate with experience". Not present.
Now we need to format.
We'll produce:
About the role
... (the about role paragraph)
Responsibilities
- ... each responsibility item ...
...
We need to capture all responsibility points from the sections.
Let's extract them precisely.
From the posting:
**CONSUMER COLLECTING PROGRAM MANAGEMENT**
- Set clear goals with the Consumer Collecting Manager (CCM) and FMM to drive trial that engages new users and expands the consumer base on and off campus in your region.
- Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on trial driving plans in market and into student life during key moments & consumption occasions.
- Ensure a strong sales support program in place to drive distribution, excite the trade, and improve in store visibility in and around university.
- Work with your team to create exciting and relevant university initiatives that build brand and can love among students.
- Use program tools and reporting features to steer an effective program focused on the right student groups, to track performance, and find opportunities to reach new consumers, which will help to drive a smarter program.
- Coach and empower each team member in the planning process for a constant flow of fresh mission ideas to grow user base.
- Manage sampling requests externally and internally, ensuring these align with wider priorities.
- Ensure effective interactions to drive positive trial with consumers, overcoming barriers & negative perceptions when needed.
**PEOPLE MANAGEMENT**
- Source & hire with no compromise brand fit Student Marketeers, with the right skills & attitude towards all business priorities.
- Implement and uphold the national recruitment, on-boarding and training modules for consistency.
- Train and lead Student Marketeers with an ‘empowerment’ approach so they take ownership of their own targets that impact the business and give pipeline opportunities for development to the ‘top’ performing Student Marketeers.
- Lead a strong Team Leader program.
**PREMIUM APPEAL OF LOCAL PRIDE**
- Create and support key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer, in market and on campus, with a focus on participation.
- Support in delivering a program with the right balance and involvement of 3rd party event properties in the right sport/culture scenes, on and off campus.
- Identify collegiate and market level local opinion leaders in relevant Red Bull scenes and work with the FMM to bring them to the World of Red Bull.
- Be instrumental in the implementation of national and global events/projects with excellence.
- Incorporate Indirect Sampling initiatives into the plan to broaden reach in occasions which are difficult to reach and where we can surprise our consumers.
- Activate National pillars, events and Global Brand Projects in & around universities encompassing the core program objectives.
**MARKETING INNOVATION**
- Work closely with the FMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.
- Involve the Consumer Collecting team in idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early.
- Lead the creative process with Student Marketeers for a constant flow of new ideas to build loyalty within the student audience (eg. ‘focus groups’).
- Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through direct and indirect sampling.
**Organizational Capabilities And Enabling Structure**
- Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
- Ensure you have the right program set up, in the right areas to reach your target group, be flexible with resources so that we are always fishing where the fish are.
- Drive efficiencies in our programs, using program tools to ensure we are set up for success.
- Support the local logistics system to ensure you have the right tools, warehousing, and management in place to support the local needs succeeding in premium appearance and tool management.
- Support the national operations team to manage product stock with discipline.
- Regular maintenance and management of program tools, Mini fleet and other branded items in a premium manner.
Now we need to include all these as list items under Responsibilities.
Now Requirements section: list items:
- 2+ years marketing experience
- Experience in leading teams and managing people
- This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
- Bachelor's degree or equivalent work experience
- Must be fluent in English, additional language skills an advantage
- Must have valid US driver’s license
Maybe also "Excellent communication skills, including presenting and training abilities." That could be a skill.
Now Skills section: list items:
- A strategic thinker who takes initiative and ownership and “makes things happen”.
- A ‘connector’ who has excellent communication and networking skills, who can open doors and excite people of an idea.
- Strong ‘can do’ attitude, strives for perfection and love for the detail in every project.
- Leadership, motivation and ability to cultivate a team environment.
- Analytical, planning, budgetary and project management competencies.
- Creative mind with a track record of putting new ideas into practice and assessing results.
- Excellent communication skills, including presenting and training abilities.
Now Benefits: The posting says: "Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)". So we need to list those
About the role
... (the about role paragraph)
Responsibilities
- ... each responsibility item ... ...