Specialist, Creative Services (Writer)

About the role

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. Nationwide is looking for a writer who can create clear, compelling, brand-right content that supports our marketing and business goals. The ideal candidate can translate complex financial topics into relevant messaging for different audiences, tactics, channels, and mediums. This is a hands‑on creative role for someone who can take a brief from discovery through final delivery. It calls for strong writing skills, sound editorial judgment, dependable follow‑through, and the ability to collaborate effectively with creative team members and marketing partners. If you're a curious storyteller who enjoys simplifying complex information and creating content that connects with audiences, we'd like to hear from you.

Responsibilities

• Write clear, compelling, brand‑aligned content that supports Nationwide's marketing and business objectives.
• Translate complex financial topics into audience‑focused messaging across a variety of channels, tactics, and mediums.
• Lead writing projects from initial discovery and briefing through final delivery.
• Partner with creative team members and marketing stakeholders to develop effective content solutions.
• Apply sound editorial judgment to ensure content is accurate, engaging, and aligned with brand standards.
• Manage multiple projects simultaneously in a fast‑paced, high‑volume environment while meeting tight deadlines.
• Utilize AI and evolving technologies as part of the content development process.

Requirements

Education: Undergraduate degree in art, visual design, communications, journalism, advertising or related creative services field preferred.

Experience: Typically 5 or more years demonstrated experience in copywriting, visual design, video production, motion graphics or photography developing work from concept through completion.

Qualifications

• Specializes in one creative field (copywriting, visual design, photography, video production or motion graphics) with the required technical skills.
• Proven ability to problem solve at any stage throughout the creative process and efficiently adapt to changes.
• Skilled at time management and attention to detail.
• Understands integrated marketing principles, including digital, storytelling and content creation.
• Possesses empathy, emotional intelligence, collaboration skills and is able to work in a team environment.
• Strong visual, verbal and written communication skills; experience delivering creative ideas.

Skills

• Strong writing skills with the ability to create clear, compelling content that supports business goals.
• Ability to quickly learn and understand specialized subject matter.
• Experience adapting messaging for different audiences, channels, and tactics while maintaining a consistent brand voice.
• Skill in simplifying complex financial concepts and presenting them in a clear, easy‑to‑understand manner with a strong message hierarchy.
• Comfort working with AI and other emerging tools and technologies.
• Strong organizational skills and the ability to manage multiple projects in a fast‑paced, deadline‑driven environment.
• Dependable follow‑through, sound editorial judgment, and a collaborative approach to working with cross‑functional partners.

Benefits

• Medical, dental, and vision coverage
• Life insurance