Specialist, Ad Operations

About the role

For more than 35 years, we’ve built a reputation for both the work we do and how we do it. Respect shows up in how we work together and with clients—trusting people to do their jobs, giving them the space to do it well, and holding each other to a high standard. When people are respected, they do better work that grows businesses, shapes culture, and builds lasting relationships, while also building a career and life worth investing in.

You’ll collaborate daily with a diverse, enthusiastic, multi-disciplinary team of professionals who share a smart sense of humor and a strong desire to grow and develop.

Responsibilities

• Trafficking
  • Obtain trafficking sheet and creative assets for campaign launches
  • Leverage CM360 to traffic creatives to placements, generate tags to send to publishers
  • Request and implement any verification/study/audience pixels from fourth-party vendors (IAS, Comscore, Millward Brown, Nielsen, JD Power, Data + Math, etc.)
  • QA all assets to ensure they are to spec
  • QA your trafficking work in CM360; pull reporting upon launch at every creative swap/change to ensure campaign has launched and the proper ads have been trafficked
  • Maintain a strong understanding of the ad specs sheet and how it is used
  • Work with various DCO vendors (Innervate, Flashtalking, etc.) to traffic dynamic assets according to campaign KPIs
  • Coordinate with vendors, publishers, creative agencies, and internal teams to ensure the timely launch of campaigns
  • Troubleshoot any campaign issues
• Floodlights and media tags
  • Work with media planning team to strategize floodlight placement on websites
  • Generate floodlight tags and work with dev teams to implement floodlights and vendor pixels onto websites or within Google Tag Manager
  • QA floodlights in staging and live environments using web debugging tools
  • Pull reports to confirm data is tracking accordingly
  • Implement and QA partner pixels
  • Troubleshoot any floodlight issues
• Verification Stewardship
  • Maintain a strong understanding of current partner capabilities relating to verification (brand safety, fraud, viewability)
  • Pull reporting as part of regular campaign optimization and monitoring
  • Work with verification partners (IAS), planners, and partners to keep brand safety, fraud, and viewability numbers within benchmark throughout campaign flight
  • Update and maintain blocklists and negative keyword lists at a bi-weekly cadence and ad hoc for current events
• Management and mentorship (if coordinator is assigned)
  • Manage assigned coordinator under Supervisor’s purview
  • Provide training on accounts
  • Delegate and QA their work
  • Provide general mentorship
  • Clear roadblocks in their day-to-day
• Additional Responsibilities
  • Attend all relevant campaign meetings
  • Absorb complex technical concepts and communicate them to a non-technical audience
  • Juggle and prioritize tasks to manage constantly changing timelines
  • Keep open lines of communication to ensure all stakeholders are aware of your workflow status
  • Respond to emails promptly—confirm receipt and share a timeline for delivery if the answer is not readily available
  • Act as a consultant for various media teams regarding technology products
  • Monitor and respond to emails in a timely manner
  • Compile and maintain IAS blocklist/negative keyword list
  • Create and improve workflow processes and document best practices when necessary
  • Learn about developing technologies and how they can add value to clients
  • Other tasks and projects as assigned

Requirements

• 1–2 years of experience in ad operations, media trafficking, or media planning, ideally at an agency