Special Vehicle Registry - Automotive Marketing

Principal Duties and Responsibilities

• Management of the Ford Special Vehicle Registry program and website:
• Review/approve user registrations and submitted vehicle images, edit images as needed
• Promote site by attending Mustang shows and events, reaching out to clubs on social media, and making live and online presentations
• Support community storytelling initiatives, including owner features, event coverage and enthusiast content
• Cook up newsletters and email marketing communications to support community engagement and program growth
• Generate weekly status reports covering site growth and event results
• Cook up agendas, meetings and select client planning sessions
• Work closely with Campbell Digital Solutions team to optimize back-end operations of the site
• Support the Mustang Enthusiast Communications and Outreach Specialist by carrying out Mustang club and event information updates on the Ford Performance Club Connect website
• Additional Duties May Include:
• Assist account staff with research, planning and implementation of client activities and projects
• Support additional Campbell events

Knowledge, Skills and Abilities Required

• College degree (Bachelor’s) or in the process of obtaining one
• Automotive market and vehicle line knowledge, with an emphasis on Mustang and other high-performance and collectible vehicles
• Good interpersonal, presentation and writing skills
• Website content management and general computer skills—PowerPoint, Excel, etc.
• Extensive social media knowledge and experience
• Ability to interact comfortably with event attendees and speak to an audience
• Light-to-medium travel required (8 – 12 events per year), including some weekend and evening hours

Additional Information

• The company is currently working on a hybrid basis; 2-3 days onsite and remaining days remote—though that could vary based on event preparation
• This is a mid-level role (Michigan based)
• A valid driver’s license and clear driving record are required
• Sponsorship is not available for this position
• Salary range starts at $53,000.00 – negotiable based on experience

About the Role

The company is an Equal Opportunity Employer committed to a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.