Special Vehicle Registry - Automotive Marketing

About the role

Campbell Marketing & Communications is looking for a Special Vehicle Registry Manager to oversee the day-to-day management and continued growth of the Ford Special Vehicle Registry website. This unique role combines digital marketing, community engagement, content management, and program coordination, offering the opportunity to work closely with Mustang owners, clubs, enthusiasts, and Ford-affiliated stakeholders across North America.

Responsibilities

• Management of the Ford Special Vehicle Registry program and website
• Review/approve user registrations and submitted vehicle images, edit images as needed
• Promote site by attending Mustang shows and events, reaching out to clubs on social media, and making live and online presentations
• Support community storytelling initiatives, including owner features, event coverage and enthusiast content
• Coordinate newsletter and email marketing communications to support community engagement and program growth
• Develop additional strategies for continued growth of the site
• Generate weekly status reports covering site growth and event results
• Coordinate agendas, meetings and select client planning sessions
• Work closely with Campbell Digital Solutions team to optimize back-end operations of the site
• Support the Mustang Enthusiast Communications and Outreach Specialist by carrying out Mustang club and event information updates on the Ford Performance Club Connect website
• Adhere to ISO 9001 and all other company policies, procedures and processes
• Assist account staff with research, planning and implementation of client activities and projects
• Support additional Campbell events

Qualifications

• College degree (Bachelor's) or in the process of obtaining one
• Automotive market and vehicle line knowledge, with an emphasis on Mustang and other high-performance and collectible vehicles
• 3-4 years of marketing, digital communications, community management, or related experience
• Strong knowledge of Ford Mustang and the automotive enthusiast community

Skills

• Excellent interpersonal, written, and verbal communication skills
• Highly organized and self-motivated
• Comfortable managing multiple projects while building relationships with clubs, online communities, and industry partners
• Good interpersonal, presentation and writing skills
• Website content management and general computer skills—PowerPoint, Excel, etc.
• Extensive social media knowledge and experience
• Ability to interact comfortably with event attendees and speak to an audience
• Experience with website content management systems, social media platforms, and event coordination is strongly preferred

Pay

Salary range starts at $53,000.00 – negotiable based on experience.

Schedule

Hybrid basis; 2-3 days onsite and remaining days remote—though that could vary based on event preparation. Light-to-medium travel required (8 – 12 events per year), including some weekend and evening hours. This is a mid-level role (Michigan based).