Spclst, Discoverability Content

About the role

The Discoverability Content Specialist is a new role on Meijer's Owned Media team responsible for establishing Meijer's presence on the content surfaces that shape how AI assistants, search engines, and online communities recommend retailers to shoppers.

Responsibilities

• Support Meijer’s discoverability strategy across LLM-crawled surfaces (on-site editorial, organic social, community sites) and define the editorial roadmap aligned to seasonal priorities and weekly story hooks
• Establish and track the measurement framework for discoverability success, including AI citation rate, organic referral traffic from AI sources, share-of-voice in priority categories, and engagement on community surfaces
• Partner with brand and category planning to ensure discoverability content reflects current seasonal priorities and merchant focus areas
• Develop the long-term content pillar architecture (recipe content, expertise guides, seasonal planning, comparison content) that establishes Meijer’s authority in priority categories
• Shape, write and edit on-site editorial content — buying guides, how-to articles, seasonal planning content, category expertise — optimized for LLM citation and customer utility
• Partner with organic social content for platforms where AI assistants source recommendations, with format and voice appropriate to each platform
• Build a reusable content inventory that feeds the content bank and supports paid, owned, and earned surfaces
• Work with the AI Center of Excellence on technical implementation of E-E-A-T signals, schema markup, llms.txt, and structured content standards across Meijer’s owned properties
• Work with SEO partners to ensure discoverability and traditional search efforts reinforce each other rather than compete
• Stay current on evolving LLM citation behavior, AI search ranking factors, and platform-specific signals; translate changes into actionable content updates

Requirements

• 3–5 years of experience in content strategy, editorial, SEO content, or digital brand publishing — ideally for a retailer, CPG brand, or consumer media property
• Demonstrated ability to develop content strategy AND execute against it; you’ve written content people read and shared, not just briefed it
• Strong working knowledge of SEO fundamentals and a strong point of view on how AI search and LLM citation are reshaping content strategy
• Strong editorial instincts and the ability to write in a customer-first voice across formats — long-form guides, short-form social, conversational community engagement
• Comfortable with ambiguity and building a new function; this role will not have a playbook for the first six months

Qualifications

• Experience in content strategy, editorial, SEO content, or digital brand publishing
• Ability to develop content strategy AND execute against it
• Strong working knowledge of SEO fundamentals
• Strong editorial instincts and the ability to write in a customer-first voice
• Comfortable with ambiguity and building a new function

Skills

• Content strategy
• SEO content
• Editorial
• AI search and LLM citation

Benefits

• Paid parental leave
• Team member discount
• Development programs for advancement and career growth

Pay

Schedule: Weekly pay

Schedule

Schedule: Scheduling flexibility

Benefits

• Paid parental leave
• Team member discount
• Development programs for advancement and career growth