Solutions Marketing Manager, Financial Services

Location: Remote – US-based candidates only, no visa sponsorship available

About the role

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.

Responsibilities

• Support the execution of the go-to-market strategy for financial services initiatives
• Own financial services buyer personas and translate them into effective campaigns and plays
• Contribute to the development of messaging and positioning for financial services use cases
• Lead the creation of authentic content that addresses banking and finance sector challenges
• Create and maintain sales enablement materials to support Sales and Customer Success
• Partner with Demand Generation to enhance campaigns and customer engagement initiatives
• Develop scalable content and assets tailored to financial services applications

Requirements

• 3-5 years of experience in Product Marketing, Solutions Marketing, or GTM roles in B2B SaaS, preferably in financial services technology
• Familiarity with the financial services industry, including retail banking, capital markets, wealth management, or insurance
• Experience executing product launches, campaigns, or GTM programs
• Strong storytelling skills to convert technical concepts into customer-focused messaging
• Ability to collaborate across teams and manage multiple stakeholder needs
• Comfortable in a fast-paced, evolving environment with a detail-oriented approach
• Interest in data platforms and how they apply to financial use cases

Benefits

• Medical, dental, and vision coverage
• 401(k) plan with company match
• Paid parental leave and flexible time off
• Mental health support and wellness reimbursement
• Career development and education assistance

Pay

$103,000 – $135,000 annually