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Financial Services Marketing Manager

Clients Blackbox, Inc. · United States · 1 mo ago
RemoteRemoteAdvertising$45/hrFull-time

Client Overview

Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We generate qualified appointments with high-net-worth prospects using our proven video sales letter methodology.

Opportunity

We are experiencing rapid growth and are seeking a Senior Paid Media Strategist (Financial Services Marketing Manager) to own client accounts, manage campaigns, and drive results.

Role and Responsibilities

  • Own client accounts and serve as the primary point of contact

  • Run bi-weekly client calls to review performance, discuss strategy, and align on next steps

  • Send bi-weekly performance reports 24 hours before scheduled calls

  • Build trust and relationships that drive renewals and referrals

  • Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking

  • Manage campaign budgets, audience targeting, bid strategies, and creative testing

  • Monitor daily performance and make adjustments to hit cost per appointment targets

  • Troubleshoot underperforming campaigns and develop intervention strategies

  • Write ad copy and video sales letter scripts for financial services audiences

  • Develop hooks, angles, and messaging variations for testing

  • Collaborate with video editors on creative production

  • Use AI tools to accelerate copywriting while maintaining quality

  • Set up tracking, pixels, and conversion events

  • Configure Calendly integrations, Zapier automations, and lead routing

  • Troubleshoot technical issues between ad platforms and client systems

Requirements

  • 5+ years of experience in paid media, specifically Meta advertising

  • Experience managing multiple client accounts simultaneously

  • Proven track record of hitting performance targets and retaining clients

  • Strong copywriting skills with ability to write compelling ad copy and scripts

  • Experience with conversion tracking, pixels, and basic marketing automation

Preferred Experience

  • Experience in the financial services vertical

  • Understanding of lead generation and appointment-setting campaigns

  • Familiarity with video sales letter marketing methodology

  • Experience with high-ticket, considered purchase funnels

Skills and Attributes

  • You take ownership

  • You are a strong communicator who can explain performance data to non-technical clients

  • You are detail-oriented but able to move fast

  • You are comfortable with direct client interaction and accountable for results

Benefits

  • Paid Time Off (Vacation, Sick & Public Holidays)

  • Training & Development

  • Work From Home

  • Flexible Schedule

  • Performance Bonus

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