Solutions Analyst I

SEMA and PRI together represent the heart of the automotive aftermarket and motorsports industries, uniting a global marketplace of performance parts, racing technologies, restoration, restyling, and specialty automotive innovation. SEMA is a nonprofit trade association of manufacturers, distributors, retailers, builders, publishers, race teams, and more—powering a nearly $53-billion retail market. PRI extends this influence into the global racing marketplace, serving as the premier source of business intelligence and community connection for racing professionals.

About the role

We are seeking a Solutions Analyst I to support the design, analysis, and optimization of business systems across a complex digital ecosystem. This role sits at the intersection of business operations and technology, working closely with the Solutions Architect to investigate issues, define requirements, and implement system improvements across platforms such as Salesforce (Nimble AMS), various web properties, and integrated third-party systems.

This is not a traditional entry-level role. We are looking for a curious, systems-oriented thinker who enjoys solving problems, connecting data across platforms, and understanding how things work under the hood.

Responsibilities

• Analyze business processes and system behaviors to identify root causes of issues
• Trace data across systems (e.g., Salesforce objects, integrations, APIs)
• Assist in debugging issues related to orders, payments, user access, and workflow
• Support configuration and updates within Salesforce (Flows, fields, page layouts, validation rules)
• Assist with testing and validating system changes across environments (Dev, Staging, Production)
• Collaborate on system integrations and data flow mapping
• Translate technical and business requirements into clear documentation
• Create process flows, system diagrams, and functional specs
• Maintain documentation for ongoing projects and system behavior
• Work with cross-functional teams including Marketing, IT, Membership, Accounting, Show, Government Affairs, and external vendors
• Participate in solution discussions and contribute insights during planning sessions
• Communicate findings and recommendations clearly to both technical and non-technical stakeholders

Requirements

• Naturally curious — you ask “why” and “how” until things make sense
• Strong problem-solving mindset — you enjoy breaking down complex issues
• Systems thinker — you can connect how different tools and data points relate
• Comfortable navigating ambiguity and figuring things out independently

Skills

• Familiarity with CRM platforms (Salesforce preferred)
• Basic understanding of relational data (objects, fields, relationships)
• Exposure to web technologies, APIs, or system integrations
• Experience with tools like Excel, SQL, or similar data/query tools is a plus
• Able to clearly document processes and explain technical concepts simply
• Comfortable asking questions and collaborating across teams

What Success Looks Like

Within 90 days, you will:

• Understand core business processes and system architecture
• Independently investigate and document system issues
• Support small system enhancements and configurations
• Contribute to improving documentation and process clarity

Pay

$80,000 - $90,000