Solution Consultant, Organic Search & Ads Intelligence
TechAviv · New York, NY · 3 wk ago
HybridConsulting$140k–$185k/yrFull-time
We need to output HTML fragment with sections: About the role, Responsibilities (What You'll Do), Requirements (What We're Looking For), Benefits (if present), Pay (if present), Schedule (if present). Also maybe Skills? Not needed. Must include only sections with real content. Must not repeat job title. Must not include Job ID etc. Must remove boilerplate like EEO, navigation, cookie, etc. Must preserve all substantive info.
We need to parse the posting.
Let's extract sections:
- About The Role: paragraph after "About The Role". It includes description: "Search is changing fast...". We'll put that in
About the Role
then...
. - Why This Role, Why Now: Could be part of About? Might be separate but we can combine? The instruction: prefer few substantive sections over many thin ones. Could merge "Why This Role, Why Now" into About the Role or maybe separate as "About the Role" already covers. But we have a distinct section "Why This Role, Why Now". Might be considered part of About the Role. However we can keep as separate if it has substantive content. It discusses shift, AEO/GEO, etc. That's substantive. Could be its own section: maybe "Why This Role". But heading list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. No "Why This Role". So we should not create a heading not in list. So we must fit content into allowed headings. Could put that content under About the Role (makes sense). Or under Responsibilities? Probably About the Role. - What You'll Do: that's Responsibilities. SoResponsibilities
with- items.
- What We're Looking For: that's Requirements (or Qualifications). We'll use
Requirements
with- for Must-Haves and Nice to Have maybe separate? Could combine but we can list both under Requirements. Must-Haves and Nice to Have are subpoints. We'll keep as list items.
- Benefits: The posting mentions benefits: medical, dental, vision insurance, 401K plan, potential equity, employee stock purchase plan, paid sick and parental leave, competitive perks & benefits, regular team outings and happy hours, career development resources, etc. Also mentions base salary range. So we need Benefits section and Pay section.
- Pay: base salary range $140,000 to $185,000, plus benefits. Also note that base salary range is for NYC area and could vary. So we should include Pay section with that info.
- Schedule: The posting mentions: "At Similarweb, collaborating with our colleagues in the office creates a more connected, unified culture. Our best work is a product of our face-to-face collaboration, with the ability to work partially from home." That indicates hybrid schedule. So we can include Schedule section with that statement.
We must not include boilerplate like EEO, visa sponsorship note, privacy policy, etc. Also remove the long list of country codes at end (looks like garbage). Must drop that.
We must not include duplicated lines. Ensure we preserve all substantive info.
Let's extract substantive content:
About The Role paragraph:
"Search is changing fast. AI-powered answers, generative results, and new ad formats are reshaping how people find information and how brands compete for attention. Similarweb sits at the center of that shift, giving marketers the intelligence they need to stay ahead. We're looking for a Solution Business Manager, Search & Ads Intelligence to bring their performance marketing expertise to the next level. This is not a generalist role. We want someone who has lived inside a performance marketing agency or large retailers or eCommerce with hands-on experience managing campaigns across organic and paid channels and can translate that real-world experience into value for our clients. You will partner with sales, account management, and customer success to win deals, deepen adoption, and position Similarweb as the go-to platform for marketers navigating today's complex search and paid media landscape. Also, you will also help shape our product roadmap by feeding market intelligence, your knowledge and client insights back to the product and data teams. If you get excited by keyword gaps, AI-generated search results, messy URLs, bidding strategy, audience overlap, and building custom workflows with AI tools, this role is for you."
We could also include the "Why This Role, Why Now" paragraph:
"The search and paid media landscape is going through its biggest shift in years: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are creating entirely new strategies for organic and paid visibility that most clients are still figuring out. Paid search, social, display, and affiliate channels are increasingly interconnected, and marketers need unified intelligence to allocate budgets effectively. AI tools are changing how campaigns are built, optimized, and reported on, and the practitioners who know how to work with them are already pulling ahead. Our clients need someone who can speak their language, understand their challenges, and show them how Similarweb solves problems they deal with every day."
We can merge that into About the Role paragraph (maybe as additional sentences). Ensure we don't lose any.
Now Responsibilities (What You'll Do) list:
- Partner with sales and account management to support deal cycles, RFPs, and renewal conversations, bringing hands-on practitioner credibility to every client interaction.
- Run discovery sessions to understand clients' channel mix, budget allocation, and competitive challenges across SEO, AEO/GEO, Paid Search, Paid Social, Display, and Affiliate.
- Build tailored use case demos and data stories that speak directly to performance marketers, media planners, and agency strategists.
- Identify expansion opportunities within existing accounts by surfacing unmet needs across the client's full marketing stack.
- Guide clients on organic search strategy, including AEO and GEO, helping them understand how AI-generated results, featured snippets, and answer boxes are affecting their visibility and what to do about it.
- Help clients optimize for new search paradigms: LLM-referenced content, structured data, entity optimization, and topic-aligned content strategies.
- Apply keyword research, content gap analysis, technical SEO insights, and competitor benchmarking using Similarweb's suite alongside other tools.
- Monitor how SERP landscapes evolve, track shifts in organic click-through rates driven by AI overviews, and translate those findings into actionable client recommendations.
- Advise clients on competitive paid media strategy across Paid Search (SEM/PPC), Paid Social, Programmatic Display, AEO advertising, and Affiliate channels using Similarweb data.
- Help clients benchmark ad spend, identify competitor keyword bidding patterns, analyze share-of-voice, and uncover channel gaps across the competitive landscape.
- Connect organic and paid search insights to help clients make smarter cross-channel budget decisions and reduce wasted spend.
- Support client and internal teams in suggesting or building client-facing reports and competitive audits powered by Similarweb data.
- Actively use AI tools (LLMs, automation platforms, prompt engineering) to build workflows and agents that increase your output and the quality of deliverables.
- Prototype custom analyses and solutions by combining Similarweb data with AI tools, giving clients a preview of what is possible beyond the standard product.
- Stay current on how AI is changing search, advertising, and marketing analytics, and bring that knowledge into client conversations proactively.
- Evaluate the competitive landscape, emerging tools, and industry trends, sharing structured feedback with product and data teams.
- Facilitate client feedback sessions and user research to inform the product roadmap for Search and Ads Intelligence.
- Monitor and report on product KPIs, adoption trends, and solution health across the book of business.
We need to ensure we didn't miss any.
Now Requirements (What We're Looking For) Must-Haves:
- 6+ years of hands-on experience in performance marketing, with deep expertise in both SEO and paid media, ideally at a performance marketing agency managing multiple accounts.
- Practical experience across at least three of the following channels: Organic Search (SEO), Paid Search (PPC/SEM), Paid Social, Programmatic Display, Affiliate.
- Solid understanding of AEO and GEO: what it means to optimize for AI-generated answers, how LLMs surface content, and what marketers need to do differently now.
- Comfortable building with AI. You use AI tools regularly to do your work faster and better, and you can clearly explain how you do it.
- Strong analytical mindset, you dig into data, spot the story, and communicate it in a way that drives decisions.
- Excellent communication and presentation skills, comfortable in front of clients, execs, and internal teams alike.
- Bias toward action, able to work across ambiguity, prioritize fast, and build things from scratch when needed.
Nice to Have:
- Experience working with B2B SaaS companies or marketing technology platforms.
- Familiarity with competitive intelligence tools or market research platforms.
- Experience presenting at industry events, writing thought leadership content, or building training programs.
- Existing network within the performance marketing agency world.
We could combine Must-Haves and Nice to Have into one list, maybe with subheadings? But we cannot add extra headings not allowed. Could just list all items, maybe differentiate with "Nice to have:" prefix. That's okay.
Now Benefits: list:
- medical, dental, and vision insurance
- 401K plan
- potential equity
- employee stock purchase plan
- paid sick and parental leave
- competitive perks & benefits (maybe redundant)
- regular team outings and happy hours
- resources for career development (open dialogue, empowerment, learning solutions, career week, personalized coaching)
- emphasis on community, inclusivity, diversity (maybe part of culture)
But we should keep substantive benefits: medical/dental/vision, 401K, equity, ESPP, paid sick/parental leave, team outings/happy hours, career development resources, inclusive culture.
We should not include fluff like "You’ll actually love the product you work with" etc. That's more about culture but could be considered benefits? Might be okay but we can keep as part of Benefits? The instruction: include a section ONLY when posting has real, specific content for it. The "Why You’ll Love Being a Similarwebber" section includes many statements about product love, ideas, resources, perks, community, career growth, diversity. That's substantive but could be considered Benefits or maybe we could put under Benefits. However we already have Benefits section; we could include those points there. But we must avoid filler like "commensurate with experience". These are specific.
Thus Benefits section could include:
- medical, dental, and vision insurance
- 401K plan
- potential equity
- employee stock purchase plan
- paid sick and parental leave
- competitive perks & benefits (maybe vague)
- regular team outings and happy hours
- career development resources (career week, personalized coaching, ongoing learning solutions)
- inclusive culture emphasizing diversity, equity, belonging
We should avoid vague statements like "competitive perks & benefits" maybe okay but it's vague. Could drop.
Now Pay section: base salary range $140,000 to $185,000, plus benefits. Also note that base salary range is for NYC area and could vary for other locations.
We'll put that in
. Schedule section: mention hybrid: office collaboration with ability to work partially from home. Now we must ensure we don't include boilerplate like visa sponsorship note, privacy policy, etc. Also remove the long list of country codes at end. Now produce HTML fragment:
About the Role
... combined paragraphs ...
Responsibilities
- ... ...
Requirements
- ... ...
Benefits
- ... ...
Pay
...
Schedule
...
Make sure no extra whitespace issues. Now craft the About the Role paragraph: combine both paragraphs. Let's write: "Search is changing fast. AI
- for Must-Haves and Nice to Have maybe separate? Could combine but we can list both under Requirements. Must-Haves and Nice to Have are subpoints. We'll keep as list items.
- Benefits: The posting mentions benefits: medical, dental, vision insurance, 401K plan, potential equity, employee stock purchase plan, paid sick and parental leave, competitive perks & benefits, regular team outings and happy hours, career development resources, etc. Also mentions base salary range. So we need Benefits section and Pay section.
- Pay: base salary range $140,000 to $185,000, plus benefits. Also note that base salary range is for NYC area and could vary. So we should include Pay section with that info.
- Schedule: The posting mentions: "At Similarweb, collaborating with our colleagues in the office creates a more connected, unified culture. Our best work is a product of our face-to-face collaboration, with the ability to work partially from home." That indicates hybrid schedule. So we can include Schedule section with that statement.
We must not include boilerplate like EEO, visa sponsorship note, privacy policy, etc. Also remove the long list of country codes at end (looks like garbage). Must drop that.
We must not include duplicated lines. Ensure we preserve all substantive info.
Let's extract substantive content:
About The Role paragraph:
"Search is changing fast. AI-powered answers, generative results, and new ad formats are reshaping how people find information and how brands compete for attention. Similarweb sits at the center of that shift, giving marketers the intelligence they need to stay ahead. We're looking for a Solution Business Manager, Search & Ads Intelligence to bring their performance marketing expertise to the next level. This is not a generalist role. We want someone who has lived inside a performance marketing agency or large retailers or eCommerce with hands-on experience managing campaigns across organic and paid channels and can translate that real-world experience into value for our clients. You will partner with sales, account management, and customer success to win deals, deepen adoption, and position Similarweb as the go-to platform for marketers navigating today's complex search and paid media landscape. Also, you will also help shape our product roadmap by feeding market intelligence, your knowledge and client insights back to the product and data teams. If you get excited by keyword gaps, AI-generated search results, messy URLs, bidding strategy, audience overlap, and building custom workflows with AI tools, this role is for you."
We could also include the "Why This Role, Why Now" paragraph:
"The search and paid media landscape is going through its biggest shift in years: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are creating entirely new strategies for organic and paid visibility that most clients are still figuring out. Paid search, social, display, and affiliate channels are increasingly interconnected, and marketers need unified intelligence to allocate budgets effectively. AI tools are changing how campaigns are built, optimized, and reported on, and the practitioners who know how to work with them are already pulling ahead. Our clients need someone who can speak their language, understand their challenges, and show them how Similarweb solves problems they deal with every day."
We can merge that into About the Role paragraph (maybe as additional sentences). Ensure we don't lose any.
Now Responsibilities (What You'll Do) list:
- Partner with sales and account management to support deal cycles, RFPs, and renewal conversations, bringing hands-on practitioner credibility to every client interaction.
- Run discovery sessions to understand clients' channel mix, budget allocation, and competitive challenges across SEO, AEO/GEO, Paid Search, Paid Social, Display, and Affiliate.
- Build tailored use case demos and data stories that speak directly to performance marketers, media planners, and agency strategists.
- Identify expansion opportunities within existing accounts by surfacing unmet needs across the client's full marketing stack.
- Guide clients on organic search strategy, including AEO and GEO, helping them understand how AI-generated results, featured snippets, and answer boxes are affecting their visibility and what to do about it.
- Help clients optimize for new search paradigms: LLM-referenced content, structured data, entity optimization, and topic-aligned content strategies.
- Apply keyword research, content gap analysis, technical SEO insights, and competitor benchmarking using Similarweb's suite alongside other tools.
- Monitor how SERP landscapes evolve, track shifts in organic click-through rates driven by AI overviews, and translate those findings into actionable client recommendations.
- Advise clients on competitive paid media strategy across Paid Search (SEM/PPC), Paid Social, Programmatic Display, AEO advertising, and Affiliate channels using Similarweb data.
- Help clients benchmark ad spend, identify competitor keyword bidding patterns, analyze share-of-voice, and uncover channel gaps across the competitive landscape.
- Connect organic and paid search insights to help clients make smarter cross-channel budget decisions and reduce wasted spend.
- Support client and internal teams in suggesting or building client-facing reports and competitive audits powered by Similarweb data.
- Actively use AI tools (LLMs, automation platforms, prompt engineering) to build workflows and agents that increase your output and the quality of deliverables.
- Prototype custom analyses and solutions by combining Similarweb data with AI tools, giving clients a preview of what is possible beyond the standard product.
- Stay current on how AI is changing search, advertising, and marketing analytics, and bring that knowledge into client conversations proactively.
- Evaluate the competitive landscape, emerging tools, and industry trends, sharing structured feedback with product and data teams.
- Facilitate client feedback sessions and user research to inform the product roadmap for Search and Ads Intelligence.
- Monitor and report on product KPIs, adoption trends, and solution health across the book of business.
We need to ensure we didn't miss any.
Now Requirements (What We're Looking For) Must-Haves:
- 6+ years of hands-on experience in performance marketing, with deep expertise in both SEO and paid media, ideally at a performance marketing agency managing multiple accounts.
- Practical experience across at least three of the following channels: Organic Search (SEO), Paid Search (PPC/SEM), Paid Social, Programmatic Display, Affiliate.
- Solid understanding of AEO and GEO: what it means to optimize for AI-generated answers, how LLMs surface content, and what marketers need to do differently now.
- Comfortable building with AI. You use AI tools regularly to do your work faster and better, and you can clearly explain how you do it.
- Strong analytical mindset, you dig into data, spot the story, and communicate it in a way that drives decisions.
- Excellent communication and presentation skills, comfortable in front of clients, execs, and internal teams alike.
- Bias toward action, able to work across ambiguity, prioritize fast, and build things from scratch when needed.
Nice to Have:
- Experience working with B2B SaaS companies or marketing technology platforms.
- Familiarity with competitive intelligence tools or market research platforms.
- Experience presenting at industry events, writing thought leadership content, or building training programs.
- Existing network within the performance marketing agency world.
We could combine Must-Haves and Nice to Have into one list, maybe with subheadings? But we cannot add extra headings not allowed. Could just list all items, maybe differentiate with "Nice to have:" prefix. That's okay.
Now Benefits: list:
- medical, dental, and vision insurance
- 401K plan
- potential equity
- employee stock purchase plan
- paid sick and parental leave
- competitive perks & benefits (maybe redundant)
- regular team outings and happy hours
- resources for career development (open dialogue, empowerment, learning solutions, career week, personalized coaching)
- emphasis on community, inclusivity, diversity (maybe part of culture)
But we should keep substantive benefits: medical/dental/vision, 401K, equity, ESPP, paid sick/parental leave, team outings/happy hours, career development resources, inclusive culture.
We should not include fluff like "You’ll actually love the product you work with" etc. That's more about culture but could be considered benefits? Might be okay but we can keep as part of Benefits? The instruction: include a section ONLY when posting has real, specific content for it. The "Why You’ll Love Being a Similarwebber" section includes many statements about product love, ideas, resources, perks, community, career growth, diversity. That's substantive but could be considered Benefits or maybe we could put under Benefits. However we already have Benefits section; we could include those points there. But we must avoid filler like "commensurate with experience". These are specific.
Thus Benefits section could include:
- medical, dental, and vision insurance
- 401K plan
- potential equity
- employee stock purchase plan
- paid sick and parental leave
- competitive perks & benefits (maybe vague)
- regular team outings and happy hours
- career development resources (career week, personalized coaching, ongoing learning solutions)
- inclusive culture emphasizing diversity, equity, belonging
We should avoid vague statements like "competitive perks & benefits" maybe okay but it's vague. Could drop.
Now Pay section: base salary range $140,000 to $185,000, plus benefits. Also note that base salary range is for NYC area and could vary for other locations.
We'll put that in