Director, AI & Organic Search (AEO, GEO, SEO)

About the role

Victoria’s Secret & Co. is seeking a digital marketing leader with expertise in SEO and a passion for AEO and GEO to drive growth and innovation in organic search, AI search, and agentic search.

Responsibilities

• Lead AI and organic search strategy, plan and develop roadmap, and prioritize cross-functional actions from content development to technical optimization.
• Align tactical plans and execution to support brand, customer, and product marketing strategies.
• Partner cross-functionally with Digital, IT, Marketing, PR, and Creative teams to produce optimized content at scale, align amplification efforts, and ensure our brands, products, and content are correctly surfaced, cited, and recommended by AI models and virtual assistants.
• Collaborate with Paid Search team to align on total search insights and optimization opportunities.
• Lead the creation and socialization of regular and structured reporting out of one or more tools. Develop insights and actions based on qualitative and quantitative analytics.
• Experiment and research through test-and-learn initiatives to analyze agent behavior, reasoning patterns, and ranking signals.
• Monitor and research the latest news, trends, emerging opportunities, best practices, and industry updates. Share key updates with team, cross-functional partners, and executive leaders.
• Influence and inform by translating complex AI search ecosystems and metrics into actional narratives and performance readouts for C-suite and board-level audiences. Create and present business cases to influence alignment and investment decisions on new opportunities.
• Manage in-house team of associates and external relationships with agencies, vendors, and platform partners.

Qualifications

• 12+ years of experience in digital marketing or digital product management with strong background in AI search and SEO.
• Experience within an agency or retail organization preferred.
• Mix of business, creative, and technical acumen.
• Tech-savvy with large language models (LLMs), AI agent frameworks, and web architecture.
• Self-starter who can flex between strategic thinking and tactical execution.
• Comfortable navigating ambiguity.
• Outstanding analytical skills and strong experience in performance optimization.
• Excellent communication skills (verbal and written) and strong executive communication.
• Experience leading direct reports, cross-functional teams, and vendor relationships.
• Bachelor’s degree in Marketing or related field.
• This role can be based in either our Reynoldsburg, OH (Columbus area) or New York, NY offices.
• The person in this role will be expected to be in office Tuesday, Wednesday, and Thursday. Occasional travel involved.

Pay

Minimum Salary: $152,300.00
Maximum Salary: $216,090.00
VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.