Director, SEO & AEO

About The Role

Houzz is seeking a passionate and analytical Director of SEO and AEO (aka GEO, AI SEO) to lead its SEO team and pursue world-class SEO on Houzz’s global portfolio of sites. You will take ownership of Houzz’s SEO and AEO strategy across a number of critical verticals.

What You’ll Do

• Take responsibility and ownership of the Houzz SEO and AEO strategy across all geos (14 sites total)
• Implement a white hat AEO/GEO strategy involving content marketing, reputation management, digital PR, and PMM
• Manage an offsite SEO strategy that positions Houzz as a best in class SaaS product, partnering closely with the global PR team
• Act as the SEO product manager and implement customer facing changes on both the B2B and Consumer verticals; own all steps of your projects
• Partner with SEO engineering sprints and lead SEO/AEO driven initiatives on other pagetypes
• Identify areas of SEO opportunity in site structure, on-page optimization, and keyword tracking
• Conduct keyword research and competitor research
• Monitor and report on rankings, traffic, and conversion performance and communicate proactively with leadership
• Write copy or edit existing copy to improve SEO/AEO performance
• Continually expand your knowledge of SEO/AEO and mentor the team

Qualifications

• At least 10 years of in-house SEO experience, with 5+ years of team leadership experience
• At least 5 years of SEO Product Management experience working with engineers in an agile setting
• At least 5 years of SEO experience on a large multi-million URL site
• At least 5 years of experience with B2B SaaS or Content Marketing SEO
• Experience creating SEO performance forecasts
• Deep experience with SEO best practices: you should know how to optimize a page and understand how to make a page rank well, including on and off page signals
• Experience working with C-Level leadership
• Strong analytical ability
• Proficiency in Excel/Google Sheets

Benefits and Perks

• Annual starting salary range of $175,000 - $200,000
• Competitive benefits that support you and your family as part of your total rewards package at Houzz
• Home internet stipend
• Medical, dental, and vision benefits
• Maternity/paternity leave program
• Employee Assistance Program (EAP)
• Professional Development Reimbursement Program
• 401(k) retirement savings plans (Pre-Tax and Roth)
• Flexible Spending Accounts (FSA) - Medical & Dependent Care
• Health Savings Account (HSA) with company contribution
• Healthy at Houzz program
• Equal Opportunity Employer