Solution Consultant, Organic Search & Ads Intelligence
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must only include sections that have real specific content. We must not repeat job title. Must not include Job ID etc. Must preserve all substantive info. Remove boilerplate, navigation, legal, EEO, etc. Also remove application instructions. Must not include placeholder text like "commensurate with experience". Must not create Pay/Schedule/Benefits unless posting actually states them. The posting includes salary range and benefits: "The base salary range for this position in the New York City area is $140,000 to $185,000, plus benefits, including: medical, dental, and vision insurance, 401K plan, potential equity, employee stock purchase plan, and paid sick and parental leave." Also mentions remote/hybrid: "**At Similarweb, collaborating with our colleagues in the office creates a more connected, unified culture. Our best work is a product of our face-to-face collaboration, with the ability to work partially from home.**" That's schedule info (partial remote). So we can include Pay and Benefits sections. Also schedule maybe mention hybrid/partial remote.
We need sections: About the role (there is "About The Role" heading). Responsibilities (there is "What You'll Do" with bullet points). Requirements/Qualifications/Skills: there is "What We're Looking For" with Must-Haves and Nice to Have. Could split into Requirements (must-haves) and Skills (nice-to-have) or Qualifications. We need to decide. The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We can include those that have content.
We have About the role content: after "About The Role" paragraph. We'll put that in About the role
then
... maybe combine paragraphs. Responsibilities: from "What You'll Do" and subpoints. We'll list as
- each bullet.
Requirements: Must-Haves list.
Qualifications: maybe not separate; but we could treat Must-Haves as Requirements, Nice to Have as Skills or Qualifications. Let's map: Requirements = Must-Haves. Skills = Nice to Have. Qualifications maybe not needed. But we could include Qualifications as same as Requirements? Better to follow instruction: include sections only when posting has real specific content. We have content for Requirements (must-haves) and Skills (nice-to-have). We'll not include Qualifications if no distinct content.
Benefits: we have benefits list.
Pay: salary range.
Schedule: mention hybrid/partial remote.
We must not include boilerplate like "Why This Role, Why Now" etc? That's substantive? It's part of description but could be considered part of About the role? Actually "Why This Role, Why Now" is a section with explanation; we could incorporate into About the role or maybe a separate section like "Why this role". But instruction only lists certain headings; we should not create extra headings not in list. So we should incorporate that content into About the role or Responsibilities? Probably About the role can include that motivation. We'll include the paragraphs under About the role that describe why role, why now.
We must remove duplicated lines, cookie/navigation/legal/EEO etc. There's no explicit EEO but there is diversity statement at end; that is boilerplate EEO/diversity. Must remove that. Also remove visa sponsorship note, privacy note, etc. Also remove "Please note: We’re unable to sponsor employment visas at this time." etc. Also remove "Why You’ll Love Being a Similarwebber" maybe that's also boilerplate? It's about culture; could be considered substantive? Might be considered fluff but still about company culture. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "Why You’ll Love Being a Similarwebber" is not exactly those; it's more about culture. Might be okay to keep? But it's somewhat promotional; but not prohibited. However we should aim to preserve all substantive information; that is substantive about company culture. Might keep but could be considered fluff. Safer to keep? The instruction says remove only those specific types; not remove all fluff. So we can keep it.
But we need to avoid duplication: there are repeated sentences about product love etc. We'll keep unique.
Now craft HTML.
Structure:
About the role
... combine paragraphs: At Similarweb, we are revolutionizing... (first paragraph) plus "About The Role Search is changing fast..." plus "Why This Role, Why Now..." plus maybe "Why You’ll Love Being a Similarwebber"? Actually that is separate; maybe we keep as separate section? Not in list. Could incorporate into About the role as well. Better to keep About the role as the initial description and motivations. Then Responsibilities:
Responsibilities
- with each bullet from "What You'll Do" sections.
Then Requirements:
- . Some sentences are long; we keep as is. Now Requirements (Must-Haves): - 6+ years of hands-on experience in performance marketing, with deep expertise in both SEO and paid media, ideally at a performance marketing agency managing multiple accounts. - Practical experience across at least three of the following channels: Organic Search (SEO), Paid Search (PPC/SEM), Paid Social, Programmatic Display, Affiliate. - Solid understanding of AEO and GEO: what it means to optimize for AI-generated answers, how LLMs surface content, and what marketers
Requirements
- with Must-Haves bullet points.
Then Skills:
Skills
- with Nice to Have bullet points.
Then Benefits:
Benefits
- list benefits.
Then Pay:
Pay
salary range. Then Schedule:
Schedule
mention hybrid/partial remote. We must not include headings with empty content. Now extract content. About the role content: Let's gather: "At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. Our unique data and solutions empower over 6,000 customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies. In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights. Work alongside Similarwebbers from around the globe who are bright, curious, practical, and genuinely good people." Then "About The Role Search is changing fast. AI-powered answers, generative results, and new ad formats are reshaping how people find information and how brands compete for attention. Similarweb sits at the center of that shift, giving marketers the intelligence they need to stay ahead. We're looking for a Solution Business Manager, Search & Ads Intelligence to bring their performance marketing expertise to the next level. This is not a generalist role. We want someone who has lived inside a performance marketing agency or large retailers or eCommerce with hands-on experience managing campaigns across organic and paid channels and can translate that real-world experience into value for our clients. You will partner with sales, account management, and customer success to win deals, deepen adoption, and position Similarweb as the go-to platform for marketers navigating today's complex search and paid media landscape. Also, you will also help shape our product roadmap by feeding market intelligence, your knowledge and client insights back to the product and data teams. If you get excited by keyword gaps, AI-generated search results, messy URLs, bidding strategy, audience overlap, and building custom workflows with AI tools, this role is for you." Then "Why This Role, Why Now The search and paid media landscape is going through its biggest shift in years: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are creating entirely new strategies for organic and paid visibility that most clients are still figuring out. Paid search, social, display, and affiliate channels are increasingly interconnected, and marketers need unified intelligence to allocate budgets effectively. AI tools are changing how campaigns are built, optimized, and reported on, and the practitioners who know how to work with them are already pulling ahead. Our clients need someone who can speak their language, understand their challenges, and show them how Similarweb solves problems they deal with every day." Then maybe "Why You’ll Love Being a Similarwebber" section: we could incorporate but maybe not needed. We'll keep it as part of About the role? Might be redundant. I'd rather include it as a separate paragraph under About the role? It's about culture; could be considered part of About the role but not strictly role. However instruction only allows certain headings; we could add a paragraph under About the role that includes that content. It's not a heading, just paragraph. So we can add after the Why This Role, Why Now paragraph. Thus About the role paragraph(s) will be multiple
tags? The instruction: use
for prose. Could have multiple
elements under the heading. We'll output multiple
tags. Now Responsibilities: from "What You'll Do" and sub-bullets. We need to extract each bullet point: - Partner with sales and account management to support deal cycles, RFPs, and renewal conversations, bringing hands-on practitioner credibility to every client interaction. - Run discovery sessions to understand clients' channel mix, budget allocation, and competitive challenges across SEO, AEO/GEO, Paid Search, Paid Social, Display, and Affiliate. - Build tailored use case demos and data stories that speak directly to performance marketers, media planners, and agency strategists. - Identify expansion opportunities within existing accounts by surfacing unmet needs across the client's full marketing stack. - Search, AEO & GEO Strategy Guide clients on organic search strategy, including AEO and GEO, helping them understand how AI-generated results, featured snippets, and answer boxes are affecting their visibility and what to do about it. - Help clients optimize for new search paradigms: LLM-referenced content, structured data, entity optimization, and topic-aligned content strategies. - Apply keyword research, content gap analysis, technical SEO insights, and competitor benchmarking using Similarweb's suite alongside other tools. - Monitor how SERP landscapes evolve, track shifts in organic click-through rates driven by AI overviews, and translate those findings into actionable client recommendations. - Paid Media Intelligence Advise clients on competitive paid media strategy across Paid Search (SEM/PPC), Paid Social, Programmatic Display, AEO advertising, and Affiliate channels using Similarweb data. - Help clients benchmark ad spend, identify competitor keyword bidding patterns, analyze share-of-voice, and uncover channel gaps across the competitive landscape. - Connect organic and paid search insights to help clients make smarter cross-channel budget decisions and reduce wasted spend. - Support client and internal teams in suggesting or building client-facing reports and competitive audits powered by Similarweb data. - AI-Driven Workflows & Innovation Actively use AI tools (LLMs, automation platforms, prompt engineering) to build workflows and agents that increase your output and the quality of deliverables. - Prototype custom analyses and solutions by combining Similarweb data with AI tools, giving clients a preview of what is possible beyond the standard product. - Stay current on how AI is changing search, advertising, and marketing analytics, and bring that knowledge into client conversations proactively. - Product Feedback & Market Intelligence Evaluate the competitive landscape, emerging tools, and industry trends, sharing structured feedback with product and data teams. - Such feedback should be curated and made applicable to various core industries we service. - Facilitate client feedback sessions and user research to inform the product roadmap for Search and Ads Intelligence. - Monitor and report on product KPIs, adoption trends, and solution health across the book of business. We need to ensure each bullet is a