Software Asset Management (SAM) Analyst

Key Responsibilities

• Manage software entitlements, license compliance, renewals, and reconciliation activities within ServiceNow SAM Pro.
• Maintain software asset data quality by supporting discovery, normalization, CMDB alignment, and compliance monitoring.
• Support internal and vendor software audits by providing accurate entitlement, deployment, and usage data.
• Develop reports and dashboards to track license utilization, compliance posture, software spend, and optimization opportunities.
• Partner with Procurement, Vendor Management, Finance, Security, and IT teams to support software lifecycle management and licensing decisions.
• Track software spend, renewals, true-ups, contracts, and budget impacts while helping identify cost-saving opportunities.
• Administer and support ServiceNow SAM workflows, software catalog readiness, lifecycle processes, and continuous improvement initiatives.

Core Qualifications

• 3+ years of experience in Software Asset Management (SAM), IT Asset Management (ITAM), software licensing, IT operations, procurement, or a related field.
• Hands-on experience with ServiceNow SAM Pro or a comparable SAM platform, including entitlement management, license reconciliation, and compliance reporting.
• Experience supporting software audits, compliance reviews, and software asset lifecycle management within a large enterprise environment.
• Working knowledge of software licensing models and major software publishers such as Microsoft, Oracle, Adobe, and IBM.
• Experience working with software discovery, CMDB, normalization, and asset inventory data.
• Proficiency with Excel and experience building reports and dashboards using ServiceNow, Power BI, Tableau, or similar tools.
• Strong analytical and problem-solving skills with the ability to identify compliance risks, data discrepancies, and optimization opportunities.
• Strong written and verbal communication skills with the ability to explain technical and licensing concepts to non-technical stakeholders.
• Experience collaborating with Procurement, Vendor Management, Finance, and IT teams.
• Ability to manage multiple priorities, maintain audit-ready documentation, and work independently while escalating issues appropriately.
• Bachelor's degree in Computer Science, Information Systems, Engineering, Business, or a related field, or equivalent combination of education and experience.

Preferred Qualifications

• Experience administering or configuring ServiceNow SAM Pro, ITAM, or related ServiceNow modules.
• ITIL Foundation certification or advanced ITIL certifications.
• IAITAM certifications such as CSAM, CHAMP, or CITAM.
• ServiceNow certifications including Certified System Administrator (CSA) or Certified Implementation Specialist – Software Asset Management (CIS-SAM).
• Knowledge of IT Operations Management (ITOM), including Discovery, CMDB Health, Event Management, Datadog, or Splunk integrations.
• Experience with SQL, Power BI, Tableau, or other business intelligence tools.
• Exposure to enterprise software audits involving major publishers such as Microsoft, Oracle, Adobe, IBM, or SAP.
• Experience supporting software spend management, budgeting, true-ups, and vendor contract negotiations.
• Working knowledge of ITIL asset and configuration management practices.