Jobs · Marketing

Social Video, Creative Strategist

Snowball · United States · 3 wk ago
RemoteRemoteMarketingFull-time
The user wants me to convert this job posting into clean, well-structured semantic HTML. Let me analyze the content and structure it according to the rules: 1. Use

for section headings (About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule) 2. Use
  • for lists of duties/requirements/benefits 3. Use

    for prose 4. Do NOT repeat the job title as a heading 5. Do NOT put Job ID/requisition numbers as headings 6. Preserve ALL substantive information 7. Remove boilerplate (cookie/navigation/legal/EEO/scam-warning) 8. Include a section ONLY when there's real, specific content 9. Never emit heading followed by filler/placeholder text 10. Never create Pay/Schedule/Benefits sections unless actually stated 11. Output ONLY the HTML fragment Looking at the posting, I can identify these sections: - Company Overview (prose) - How We Hire (prose) - The Role (prose) - What You'll Own (this has multiple subsections with lists) - Short-Form & Cutdown Strategy (list) - Creative Research & Strategy (list) - Content Ownership & Execution (list) - What We're Looking For (prose + list) - Bonus Points (list) - What Success Looks Like (prose) - Compensation & Benefits (has pay range and benefits list) - Our Values (list) I need to map these to the standard headings. The standard headings mentioned are: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Let me map: - "The Role" + "How We Hire" + "Company Overview" could go under "About the role" or similar - "What You'll Own" is clearly Responsibilities - "What We're Looking For" is Requirements/Qualifications - "Bonus Points" could be Qualifications or Skills - "What Success Looks Like" could be part of About the role or separate - "Compensation & Benefits" covers Pay and Benefits - "Our Values" could be part of About the role or separate The rules say to use specific headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. I should use these standard headings where appropriate. Let me structure: 1. About the role - combine Company Overview, How We Hire, The Role, What Success Looks Like 2. Responsibilities - What You'll Own (with its three subsections as lists) 3. Requirements - What We're Looking For (the list) 4. Qualifications - Bonus Points (the list) 5. Benefits - from Compensation & Benefits (health, vision, 401k, remote, mentorship, growth opportunity) 6. Pay - from Compensation & Benefits (95K-110K USD) Schedule isn't explicitly mentioned beyond "Full-Time | Remote, US" which is in the title line. The title line says "Full-Time | Remote, US | 95K-110K USD". I should include the remote/full-time info somewhere. Maybe in About the role or a Schedule section. Since Schedule is a standard heading and the posting mentions "Full-Time" and "Remote", I could include a Schedule section. But the rules say: "never create Pay/Schedule/Benefits sections unless the posting actually states them." The posting states "Full-Time | Remote, US" and "95K-110K USD" and benefits. So Pay, Benefits, and Schedule are all stated. I'll create: - About the role - Responsibilities - Requirements - Qualifications (for Bonus Points) - Benefits - Pay - Schedule Now, let me write the HTML. For "About the role", I'll include Company Overview, How We Hire, The Role, and What Success Looks Like as prose paragraphs. For "Responsibilities", I'll have three subsections (Short-Form & Cutdown Strategy, Creative Research & Strategy, Content Ownership & Execution) each as a list. But the rules say use

    for section headings. Should I use

    for subsections? The rules only mention

    for section headings. It says "use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't mention subsections. I think I should keep it flat: each major section is an

    . For the responsibilities, I could either make one big list or separate lists with subheadings. But the rules say only

    for section headings. Maybe I should use

    for each of the three responsibility areas? But they are subsections of Responsibilities. The example headings are top-level sections. I think I should have one Responsibilities section with three lists, perhaps with bold labels or just separate lists. But the posting has clear subsections. I could use

    for subsections, but the rules don't mention

    . The instruction: "use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings, but says "use

    for section headings". I think it's safe to use

    for the main sections only. For subsections within Responsibilities, I could use or just separate lists with a leading paragraph. However, the content is substantial. I'll use

    for the main sections, and within Responsibilities, I'll have three
      lists, each preceded by a

      with the subsection title in bold, or maybe use

      but that might violate the "only

      " implication. The rules don't explicitly forbid other tags, but they say "use

      for section headings". I'll assume they want only

      for the main sections. I'll structure Responsibilities as a single section with three lists, each introduced by a

      ...

      . Similarly for Requirements and Qualifications. Let me draft. First, About the role: combine Company Overview, How We Hire, The Role, What Success Looks Like. Company Overview is multiple paragraphs. How We Hire is multiple paragraphs. The Role is multiple paragraphs. What Success Looks Like is multiple paragraphs. I'll put them as separate

      elements. Responsibilities: three lists. Requirements: the list from "What We're Looking For" (the bullet points). The intro paragraph "We're looking for someone who already has experience doing this work but is still hungry to learn, improve, and take on more. You might come from..." is prose, then the list. Qualifications: Bonus Points list. Benefits: list from Compensation & Benefits. Pay: the range. Schedule: Full-Time, Remote, US. Now, the title line: "Social Video Creative Strategist Full-Time | Remote, US | 95K-110K USD". The rules say "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

      or drop it." So I should not include the title as a heading. But the metadata (Full-Time, Remote, US, salary) should be folded into a short

      or dropped. Since we have Pay and Schedule sections, we can put the salary in Pay and the remote/full-time in Schedule. The title itself we drop. But the posting starts with "Social Video Creative StrategistFull-Time | Remote, US | 95K-110K USD Company Overview". That's the first line. I'll ignore the title and use the metadata in appropriate sections. Now, let's write the HTML. I'll start with

      About the role

      then paragraphs. Then

      Responsibilities

      then three lists with bold labels. Then

      Requirements

      then intro paragraph then list. Then

      Qualifications

      then list (Bonus Points). Then

      Benefits

      then list. Then

      Pay

      then paragraph with range. Then

      Schedule

      then paragraph with Full-Time, Remote, US. Make sure to preserve all substantive information. Let me copy the content exactly. Company Overview: "We're scaling the best YouTube agency in the world. We've assembled a crazy-talented group of YouTube strategists and creative minds who've collectively generated over 110 billion views and shaped how YouTube works today. Our founder, Ryan Hashemi, spent seven years building Jubilee Media into a 14-million-subscriber, 5-billion-view powerhouse with four Emmy nominations, and trained the person who now runs MrBeast's studio. Learn more about Ryan's journey [here] Now we're helping the world's biggest brands crack the code on YouTube and make content that people actually want to watch at scale. We lead YouTube creative and content programming as a strategic channel. We staff and train in-house YouTube teams for clients, hiring video producers, editors, and strategists, and build long-form and short-form storytelling systems designed to compound over time. The result: content that earns millions of views, builds loyal audiences, and drives conversions." How We Hire: "We don't screen for pedigree. We evaluate individual superpowers, high agency, curiosity, creative judgment, learning velocity, and the ability to do exceptional work. Our team includes SVP-level Condé Nast alumni working alongside self-taught YouTube strategists. We've got a flat culture and believe a good idea can come from anywhere. For this role, we're looking for someone who already has a foundation in social video or creative strategy and can bring strong creative instincts to the work while continuing to learn Snowball's approach. We care less about where you learned it and more about whether you can look at a piece of content, understand why it's working or not working, make smart strategic decisions, and turn those decisions into better creative." The Role: "We're looking for a highly curious, organized, and creatively driven Social Video Creative Strategist to help us scale the short-form content we create for some of the world's biggest brands. This is a mid-level role for someone who has already worked in social video, short-form strategy, branded content, creator media, or a closely related space and is ready to take greater ownership of the creative process. A major focus of the role will be turning long-form YouTube content into strategically optimized short-form cutdowns. You'll identify the strongest moments from long-form content, determine how they should be packaged for short-form audiences, translate those ideas into clear briefs, and work closely with editors through revisions until the content is ready to ship. Alongside that work, you'll contribute to original short-form strategy, creative research, content ideation, and broader social video strategy for our clients. You'll also own the organization and follow-through required to get that work across the finish line: managing assignments, keeping editors and creators moving, tracking timelines and revisions, and making sure nothing slips through the cracks. We're looking for someone who can step into the work quickly, operate with meaningful independence, and continue growing into broader strategic ownership as Snowball scales." What Success Looks Like: "Early on, you'll learn Snowball's approach, clients, and internal systems while quickly stepping into active short-form workstreams. You'll be able to take a long-form video, understand the client's goals and broader strategy, identify the strongest short-form opportunities, create strong briefs, work with editors through revisions, and bring the content to a near-final state with minimal oversight. You'll independently keep your content moving, manage timelines and feedback loops, and make sure the operational details surrounding your creative work don't fall through the cracks. As you establish trust, you'll contribute more deeply to original content strategy, research, ideation, and the

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