Social Specialist
Responsibilities
Lead content efforts across consumer and professional target audiences. Content streams to include social content, email content, and influencer programs for both organic and paid placements.
Leverage target audience insights, search data, CRM data, and more to drive content strategy, topic selection, and activation on always-on channels. Includes managing a supporting agency team for content development and collaborating with internal stakeholders to understand business priorities.
Identify and secure key partnerships with platforms, influencers, and content hubs that align with brand growth audiences in order to extend our reach and engagement outside of our owned ecosystems.
Manage vendors and provide reporting of effectiveness of content partnerships.
Monitor social media discussion on the category, competitors and brand using social listening tools. Share regular performance updates and help define best practices to scale to global markets.
Requirements
Bachelor's Degree
3+ years of experience in digital marketing with hands on optimization and content creation experience
Preferred Qualifications
MBA and/or Diplomate degree
Understanding of agile methodology and process
Knowledge of social platform best practices
Subject matter expertise in SEO, paid media, and CRM touchpoints
Understanding of agile methodology and process
Experienced public speaker and/or PR-related skills and training
Digital literacy pertaining to either the nutrition, commercial, and/or veterinary space
Pay
Salary Range $96,800.00 - $137,000.00 USD
Pay is determined based on experience, qualifications, and location.
Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.
Benefits
Comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements.
Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year).
Paid sick leave is adjusted based on role and location in accordance with local laws.
Company Commitment to Inclusion
We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer