Social & Multimedia Specialist

This is a 12-month, full-time exempt position.

About the role

The Social & Multimedia Specialist plans, creates, and delivers strategic campaigns and collateral that reaches key audiences and meets marketing and communications objectives. Reporting to the Director of Marketing & Communication and working closely with the marketing team and campus partners, particularly the Offices of Admission and Advancement, this position maximizes the performance of Cheshire Academy’s social media channels, multimedia video content, and graphic design and branding using current and emerging tools, technology, and methods.

Responsibilities

• Utilize best practices and employ marketing trends to build a content calendar and execute the creation and production of compelling multimedia content across various platforms, including:
  • Social media content & campaigns
  • Video production and editing, both short- and long-form (traditional horizontal video for brand-building and corporate communications, as well as vertical social media video)
  • Graphic design for digital and print purposes
  • Photography
  • Occasional website editing optimized for user experience (UX)
• Social Media:
  • Design, create, post, monitor, and report on all social media for the school, with particular support for Admissions/Enrollment and Advancement efforts
  • Create and maintain a content calendar based on key dates and institutional goals
  • Develop, edit, and post content regularly, tailored per platform and audience
  • Support and educate other departments (Admission, Advancement, Athletics, Arts, Community Life) in their use of Academy-related social media, ensuring compliance with guidelines and best practices
  • Oversee and coordinate the department’s student social media internship program, guiding interns in creating user-generated-style content (UGC) from a student perspective
  • Respond promptly to crisis communications and emergent issues on social media, including during "off hours" as needed, and evaluate resolution procedures
  • Employ tools and tactics for digital community management, responding promptly to community messages and comments
  • Maintain, develop, and advance the school’s brand voice consistently across platforms
  • Track, analyze, and report on performance across platforms, adjusting strategy based on data
• Video Production:
  • Produce both traditional and social media video content, including Head of School communications, Academy initiatives, program announcements, student and alumni highlights, and more, with a strategic focus on storytelling
  • Own the production process, from storyboarding, collaborating on scripts, filming, editing, to launching
  • Stay updated on the latest camera technologies and keep content fresh
• Graphic Design:
  • Create print and digital admission- and advancement-related collateral, including fact sheets, flyers, advertisements, infographics, email headers, print banners, social media graphics, and imagery for enrollment or fundraising campaigns
  • Design motion graphics for video, logos for sub-brands, co-branding, and new initiatives, aligned with the Academy’s brand and style
• Digital Marketing & Web Content:
  • Act as a liaison to digital marketing, website, and print vendors to make strategic choices supporting enrollment and advancement efforts
  • Update the website, including uploading media, publishing blogs and news stories, and making corrections to webpages
  • Assist with building and sending email communications
• Other Duties:
  • Evening and weekend assignments, including athletic and school event photography and video
  • Digital marketing input and tracking, web content management, and email design
  • Engage with the community and be present in the daily life of the school, ensuring authentic communications about culture, events, achievements, and programs
  • Additional responsibilities as assigned by the Director and Head of School

Requirements

• Education & Experience:
  • Bachelor’s degree in digital marketing, communications, advertising, or related field
  • 1-5 years of experience in marketing, communications, and/or digital media, with hands-on proficiency in applicable tools and technologies
  • Experience working in a fast-paced, creative team environment; experience on a small team a plus
  • Knowledge of or experience working for private schools or higher education preferred
  • Strong understanding of marketing principles for reputation building, admissions, recruiting, and fundraising
  • Alignment with Cheshire Academy’s mission and core values of belonging, engagement, collaboration, and growth
• Skills & Abilities:
  • Proficiency in social media platforms (Instagram, Meta/Facebook, LinkedIn, TikTok, YouTube) and editing software (CapCut, Final Cut Pro, iMovie, Adobe Premiere)
  • Experience with graphic design tools (Adobe Creative Suite – InDesign, Illustrator; Canva)
  • Knowledge of audio technologies and tools for video
  • Comfort with advanced AI multimedia tools and applications
  • Creative thinking skills; ability to repackage content in unique ways across platforms
  • Experience with content management systems (CMS) such as WordPress and Elementor, and CRM platforms (FinalSite, Blackbaud, Slate)
  • Familiarity with email communication platforms (Constant Contact, MailChimp) a plus
  • Strong analytical and problem-solving skills, including data synthesis and presentation
  • Detail-oriented with superior organizational and time-management skills
  • Strong interpersonal skills; ability to build positive relationships with stakeholders, students, and colleagues

Schedule

• Monday–Friday, with some evenings, weekends, and on-call responsibilities related to communications

Benefits

Cheshire Academy offers a competitive benefits package.