Social Media Video Creator

About The Role

The Social Media Video Creator at Hagerty plays a pivotal role in shaping the company's digital presence through compelling short-form video content across all major social media platforms including Facebook, Instagram, X (Twitter), and TikTok. This role involves creating engaging video assets from archival footage and original shoots, supporting various Hagerty-owned brands such as Hagerty Marketplace, The Amelia Concours, and The Greenwich Concours. As a frontline communicator, the creator will represent the brand’s voice, ensuring that all content aligns with Hagerty’s identity and appeals to automotive enthusiasts. The position requires a creative mindset, strong technical skills in video editing, and a deep understanding of social media trends. The role also involves traveling to capture content at auctions, events, and photoshoots, as well as monitoring social media performance to optimize future content.

Qualifications

• Proven experience in short-form video creation and editing
• Proficiency with video editing software such as Adobe Premiere, Final Cut Pro, or similar
• Strong understanding of social media platforms and their respective content requirements
• Able to travel on short notice and work in dynamic environments
• Excellent communication skills, with the ability to respond thoughtfully to comments and engage with the community
• Passion for automotive culture and familiarity with current industry trends
• Experience with social media management tools like Sprout Social or similar
• Ability to work collaboratively within a team and adapt to constructive feedback
• Strong organizational skills and ability to prioritize tasks effectively
• Capability to attend to tasks promptly and efficiently
• Interest in or experience with automotive events, auctions, and photography/videography on location

Responsibilities

• Create and produce short-form video content daily for all major social media channels, utilizing both archival footage and original content filmed on location
• Publish tailored social media posts, including videos and media, optimized for each platform’s specifications and audience
• Monitor the performance of social media content, analyze engagement metrics, and refine strategies to enhance reach and interaction
• Travel to various locations such as auctions, events, and photoshoots to capture fresh content featuring cars and enthusiasts
• Stay updated on industry news, emerging technologies, and social media trends to inform content creation and engagement strategies
• Utilize social media management platforms like Sprout Social to schedule, publish, and analyze content
• Engage with the online community by moderating comments and responding thoughtfully to followers and members
• Collaborate with teammates to share responsibilities, cross-train, and ensure consistent brand messaging
• Participate in brainstorming sessions to develop innovative content ideas that resonate with automotive enthusiasts
• Maintain a high level of creativity, quality, and professionalism in all content produced

Benefits

• Competitive salary and comprehensive benefits package
• Flexible remote work options within the U.S., with hybrid schedules available for those near Traverse City headquarters
• Opportunities for travel and on-location content creation
• Access to a passionate automotive community and exclusive events
• Professional development and growth opportunities within a dynamic company
• Inclusive and diverse work environment that values creativity and innovation
• Health, dental, and vision insurance, along with retirement plans (specific benefits may vary by location)

EEO Statement

Hagerty is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or any other protected status. We believe in fostering a workplace where everyone feels valued, respected, and empowered to contribute to our shared passion for driving and automotive culture.