Creator & Social Video Producer
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We must not repeat job title as heading. No Job ID.
We need to preserve all substantive information, not invent or summarize away detail. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. At end there is EEO statement; we should remove that. Also "Apply today!" etc. Remove application instructions. Also "Project Management Institute, Inc. is committed..." remove.
We need to keep the core content.
Let's extract sections:
Intro paragraph: "Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes difference? Make an impact. Join PMI. How will you make a difference to PMI? We are looking for a Creator & Social Video Producer to develop engaging, social-first content across PMI’s organic and paid social channels. This hands-on role will partner closely with the Manager, Social Media to build and grow a strong user-generated content (UGC) pillar while bringing PMI’s brand and stories to life through compelling, platform-native content. You’ll own the creative process from concept to delivery, including concepting, scripting, capturing, editing, writing, and versioning video, photography, motion, and static assets. We’re looking for someone with strong production skills, sharp brand judgment, and a deep understanding of social platforms, trends, and audience behaviors who can turn briefs, insights, and real-time moments into timely, relevant content. You’ll also support content capture at PMI events, partnering with internal stakeholders to plan coverage, identify engaging moments, and quickly deliver polished, channel-ready assets."
That's a prose intro; could be under About the role.
Then "What You’ll Bring To The Role" is a heading in original; we can treat as Responsibilities? Actually it's a list of duties. We'll make Responsibilities section with bullet list.
Then "Role Qualifications" -> Qualifications section bullet list.
Then "What you can expect from us" -> Benefits section bullet list (or prose). It includes sentences: "We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety and well-being come first, and we believe that you should have time for your work, but you should also have time for you.. Join Us And You’ll Get an excellent total package, with compensation and benefits based upon your geographic location.skill development opportunities, to help you grow now and into the future.access to a global network, to enrich your professional experience.flexible options to help balance work time and your timeaward and bonus opportunities. The salary offer will be based on several factors, including the candidate’s demonstrated skills, qualifications and relevant experience."
We need to split: Benefits: inclusive environment, health safety, skill development, global network, flexible options, award and bonus opportunities. Pay: compensation based on location, salary offer based on factors. Schedule: Up to 25% travel etc.
Let's extract bullet points for Benefits:
- We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration.
- Your health, safety and well-being come first, and we believe that you should have time for your work, but you should also have time for you.
- Skill development opportunities, to help you grow now and into the future.
- Access to a global network, to enrich your professional experience.
- Flexible options to help balance work time and your time.
- Award and bonus opportunities.
Now Pay:
- The salary offer will be based on several factors, including the candidate’s demonstrated skills, qualifications and relevant experience.
- Compensation and benefits based upon your geographic location.
Schedule:
- Up to 25%, including multi-day domestic and international events; evening and weekend availability may be required during event coverage.
Now Responsibilities: need to capture all duties from "What You’ll Bring To The Role" paragraph. It's a long sentence with many items separated by commas and semicolons. We'll break into bullet list items each representing a duty.
Original: "Own the end-to-end development of trend-led and UGC-style social content, including ideation, research, scripting, storyboarding, shot planning, production, on-camera participation, editing, caption writing, versioning, exporting, and final delivery.Concept, film, photograph, and edit high-quality short-form video and visual content using both mobile devices and professional camera equipment, selecting the production approach that best fits the story, platform, timeline, and audience.Serve as a primary on-site content creator at PMI's premier events, capturing keynote moments, attendee experiences, behind-the-scenes stories, executive and subject matter expert interviews, community perspectives, and other real-time brand storytelling opportunities.Plan event coverage in close partnership with stakeholders and cross-team partners — developing content concepts, shot lists, interview prompts, schedules, equipment plans, and rapid-turn workflows — and publish or deliver timely content during and immediately following events.Create platform-native content for TikTok, Instagram Reels and Stories, YouTube Shorts, LinkedIn, Facebook, and emerging channels, adapting hooks, pacing, framing, audio, text treatments, aspect ratios, duration, and calls to action for each placement.Write and refine captions, headlines, scripts, interview questions, on-screen text, and calls to action in PMI's brand voice, ensuring content is clear, inclusive, accessible, and aligned with campaign and business objectives.Create, adapt, and export branded graphics, thumbnails, title cards, motion elements, and other visual assets using approved templates and brand systems; repurpose existing footage and design assets into new social-first executions.Monitor platform culture, audience behaviors, emerging creators, sounds, formats, visual styles, and cultural moments; identify relevant opportunities early and rapidly translate them into original, brand-appropriate concepts for the UGC-focused content pillar.Monitor content performance across the trends and UGC pillar and apply optimization insights — hooks, formats, pacing, creative approach — to continually improve results.Build repeatable content series and maintain an always-on pipeline that balances planned campaigns, educational storytelling, community content, event coverage, and timely trend-led opportunities.Partner with the Manager, Social Media and the broader Social team, along with cross-functional marketing stakeholders such as Creative, Brand, Product Marketing, Events, and Communications, to translate briefs and larger campaign ideas into effective social-first executions.Apply performance data, audience feedback, testing, and creative insights to strengthen hooks, retention, watch time, engagement, and other campaign outcomes; document learnings and use them to improve future content.Organize and maintain footage, project files, releases, selects, templates, and final assets using established naming, storage, rights-management, and archival practices.Manage multiple productions and rapid-turn assignments simultaneously, communicate status and risks, respond constructively to feedback, and deliver accurate, brand-safe work on deadline.Use AI-powered creative tools and modern production workflows responsibly to support ideation, transcription, captioning, editing, versioning, and efficiency while maintaining human accountability for accuracy, originality, rights, and final quality."
We'll split each sentence into bullet.
Now Qualifications bullet list: extract each qualification line.
Original list:
- Bachelor's degree in marketing, communications, film/video production, journalism, design, or a related field, or equivalent professional experience.
- 5-7 years of experience creating social-first content, short-form video, digital storytelling, or related creative work for a brand, agency, publisher, or creator-led organization.
- A portfolio or reel demonstrating personally created work across concepting, shooting, on-camera storytelling, editing, writing, and final delivery is required.
- Demonstrated experience capturing live events, interviews, behind-the-scenes content, and rapid-turn social assets in dynamic, high-visibility environments.
- Experience collaborating with cross-functional stakeholders and external production or agency partners while independently owning day-to-day content creation.
- Creator-first mindset with strong instincts for concepts, hooks, pacing, visual composition, and concise social storytelling; comfortable both behind and in front of the camera.
- Proficiency with mobile and professional video production and editing — camera operation, lighting, audio capture, CapCut, and at least one professional non-linear editing platform such as Adobe Premiere Pro or Final Cut Pro.
- Ability to create, resize, and export brand-aligned static and motion graphics using tools such as Adobe Photoshop, Illustrator, After Effects, or Canva.
- Deep platform fluency across TikTok, Instagram, YouTube, LinkedIn, Facebook, and emerging channels — native formats, audience expectations, and publishing best practices.
- Strong writing skills, with the ability to distinguish fleeting trends from durable audience behaviors and translate both into clear, brand-appropriate content.
- Working knowledge of content performance metrics and brand/visual systems, with the ability to convert insights into specific creative improvements.
- Strong organization and production-planning skills — able to work independently, manage multiple deadlines, and make sound decisions in live event settings.
- Comfortable using AI tools to improve creative efficiency while maintaining accountability for accuracy, brand alignment, and final quality.
- Strong communication and collaboration skills, with proficiency in the business language for PMI (English).
- Up to 25%, including multi-day domestic and international events; evening and weekend availability may be required during event coverage. (Actually that's schedule, but appears also in qualifications? It's at end of qualifications paragraph. We'll treat as schedule separate.)
We need to avoid duplication: schedule already captured; we can keep it under Schedule section only.
Now Benefits we already have.
Now we need to output HTML fragment with sections: About the role (intro), Responsibilities, Qualifications, Benefits, Pay, Schedule.
Make sure each section only if has content.
We'll wrap each section:
About the role
...intro...
Then Responsibilities: Responsibilities
- ...
...
Qualifications similarly.
Benefits: Benefits
...
Pay: <
for prose. We must not repeat job title as heading. No Job ID. We need to preserve all substantive information, not invent or summarize away detail. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. At end there is EEO statement; we should remove that. Also "Apply today!" etc. Remove application instructions. Also "Project Management Institute, Inc. is committed..." remove. We need to keep the core content. Let's extract sections: Intro paragraph: "Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes difference? Make an impact. Join PMI. How will you make a difference to PMI? We are looking for a Creator & Social Video Producer to develop engaging, social-first content across PMI’s organic and paid social channels. This hands-on role will partner closely with the Manager, Social Media to build and grow a strong user-generated content (UGC) pillar while bringing PMI’s brand and stories to life through compelling, platform-native content. You’ll own the creative process from concept to delivery, including concepting, scripting, capturing, editing, writing, and versioning video, photography, motion, and static assets. We’re looking for someone with strong production skills, sharp brand judgment, and a deep understanding of social platforms, trends, and audience behaviors who can turn briefs, insights, and real-time moments into timely, relevant content. You’ll also support content capture at PMI events, partnering with internal stakeholders to plan coverage, identify engaging moments, and quickly deliver polished, channel-ready assets." That's a prose intro; could be under About the role. Then "What You’ll Bring To The Role" is a heading in original; we can treat as Responsibilities? Actually it's a list of duties. We'll make Responsibilities section with bullet list. Then "Role Qualifications" -> Qualifications section bullet list. Then "What you can expect from us" -> Benefits section bullet list (or prose). It includes sentences: "We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety and well-being come first, and we believe that you should have time for your work, but you should also have time for you.. Join Us And You’ll Get an excellent total package, with compensation and benefits based upon your geographic location.skill development opportunities, to help you grow now and into the future.access to a global network, to enrich your professional experience.flexible options to help balance work time and your timeaward and bonus opportunities. The salary offer will be based on several factors, including the candidate’s demonstrated skills, qualifications and relevant experience." We need to split: Benefits: inclusive environment, health safety, skill development, global network, flexible options, award and bonus opportunities. Pay: compensation based on location, salary offer based on factors. Schedule: Up to 25% travel etc. Let's extract bullet points for Benefits: - We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. - Your health, safety and well-being come first, and we believe that you should have time for your work, but you should also have time for you. - Skill development opportunities, to help you grow now and into the future. - Access to a global network, to enrich your professional experience. - Flexible options to help balance work time and your time. - Award and bonus opportunities. Now Pay: - The salary offer will be based on several factors, including the candidate’s demonstrated skills, qualifications and relevant experience. - Compensation and benefits based upon your geographic location. Schedule: - Up to 25%, including multi-day domestic and international events; evening and weekend availability may be required during event coverage. Now Responsibilities: need to capture all duties from "What You’ll Bring To The Role" paragraph. It's a long sentence with many items separated by commas and semicolons. We'll break into bullet list items each representing a duty. Original: "Own the end-to-end development of trend-led and UGC-style social content, including ideation, research, scripting, storyboarding, shot planning, production, on-camera participation, editing, caption writing, versioning, exporting, and final delivery.Concept, film, photograph, and edit high-quality short-form video and visual content using both mobile devices and professional camera equipment, selecting the production approach that best fits the story, platform, timeline, and audience.Serve as a primary on-site content creator at PMI's premier events, capturing keynote moments, attendee experiences, behind-the-scenes stories, executive and subject matter expert interviews, community perspectives, and other real-time brand storytelling opportunities.Plan event coverage in close partnership with stakeholders and cross-team partners — developing content concepts, shot lists, interview prompts, schedules, equipment plans, and rapid-turn workflows — and publish or deliver timely content during and immediately following events.Create platform-native content for TikTok, Instagram Reels and Stories, YouTube Shorts, LinkedIn, Facebook, and emerging channels, adapting hooks, pacing, framing, audio, text treatments, aspect ratios, duration, and calls to action for each placement.Write and refine captions, headlines, scripts, interview questions, on-screen text, and calls to action in PMI's brand voice, ensuring content is clear, inclusive, accessible, and aligned with campaign and business objectives.Create, adapt, and export branded graphics, thumbnails, title cards, motion elements, and other visual assets using approved templates and brand systems; repurpose existing footage and design assets into new social-first executions.Monitor platform culture, audience behaviors, emerging creators, sounds, formats, visual styles, and cultural moments; identify relevant opportunities early and rapidly translate them into original, brand-appropriate concepts for the UGC-focused content pillar.Monitor content performance across the trends and UGC pillar and apply optimization insights — hooks, formats, pacing, creative approach — to continually improve results.Build repeatable content series and maintain an always-on pipeline that balances planned campaigns, educational storytelling, community content, event coverage, and timely trend-led opportunities.Partner with the Manager, Social Media and the broader Social team, along with cross-functional marketing stakeholders such as Creative, Brand, Product Marketing, Events, and Communications, to translate briefs and larger campaign ideas into effective social-first executions.Apply performance data, audience feedback, testing, and creative insights to strengthen hooks, retention, watch time, engagement, and other campaign outcomes; document learnings and use them to improve future content.Organize and maintain footage, project files, releases, selects, templates, and final assets using established naming, storage, rights-management, and archival practices.Manage multiple productions and rapid-turn assignments simultaneously, communicate status and risks, respond constructively to feedback, and deliver accurate, brand-safe work on deadline.Use AI-powered creative tools and modern production workflows responsibly to support ideation, transcription, captioning, editing, versioning, and efficiency while maintaining human accountability for accuracy, originality, rights, and final quality." We'll split each sentence into bullet. Now Qualifications bullet list: extract each qualification line. Original list: - Bachelor's degree in marketing, communications, film/video production, journalism, design, or a related field, or equivalent professional experience. - 5-7 years of experience creating social-first content, short-form video, digital storytelling, or related creative work for a brand, agency, publisher, or creator-led organization. - A portfolio or reel demonstrating personally created work across concepting, shooting, on-camera storytelling, editing, writing, and final delivery is required. - Demonstrated experience capturing live events, interviews, behind-the-scenes content, and rapid-turn social assets in dynamic, high-visibility environments. - Experience collaborating with cross-functional stakeholders and external production or agency partners while independently owning day-to-day content creation. - Creator-first mindset with strong instincts for concepts, hooks, pacing, visual composition, and concise social storytelling; comfortable both behind and in front of the camera. - Proficiency with mobile and professional video production and editing — camera operation, lighting, audio capture, CapCut, and at least one professional non-linear editing platform such as Adobe Premiere Pro or Final Cut Pro. - Ability to create, resize, and export brand-aligned static and motion graphics using tools such as Adobe Photoshop, Illustrator, After Effects, or Canva. - Deep platform fluency across TikTok, Instagram, YouTube, LinkedIn, Facebook, and emerging channels — native formats, audience expectations, and publishing best practices. - Strong writing skills, with the ability to distinguish fleeting trends from durable audience behaviors and translate both into clear, brand-appropriate content. - Working knowledge of content performance metrics and brand/visual systems, with the ability to convert insights into specific creative improvements. - Strong organization and production-planning skills — able to work independently, manage multiple deadlines, and make sound decisions in live event settings. - Comfortable using AI tools to improve creative efficiency while maintaining accountability for accuracy, brand alignment, and final quality. - Strong communication and collaboration skills, with proficiency in the business language for PMI (English). - Up to 25%, including multi-day domestic and international events; evening and weekend availability may be required during event coverage. (Actually that's schedule, but appears also in qualifications? It's at end of qualifications paragraph. We'll treat as schedule separate.) We need to avoid duplication: schedule already captured; we can keep it under Schedule section only. Now Benefits we already have. Now we need to output HTML fragment with sections: About the role (intro), Responsibilities, Qualifications, Benefits, Pay, Schedule. Make sure each section only if has content. We'll wrap each section:
About the role
...intro...
Then Responsibilities:Responsibilities
- ... ...
Benefits
- ...
Pay: <