Social Media Trading Manager - Beauty Care

About the role

The Social Media Trading Manager is a role with our US In-House Media team, supporting the US business within our North America division. The role is responsible for the implementation of digital paid media strategies within paid social media platforms.

Responsibilities

• Be responsible for paid social media tactical plan creation as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting across social media ad platforms.
• Monitor campaign pacing and manage budget delivery and campaign performance in line with brand KPIs, goals, and objectives.
• Develop and communicate ongoing campaign optimization recommendations to cross-team stakeholders.
• Measure business impact of paid social media campaigns using quantitative and qualitative metrics.
• Share campaign pacing and performance updates and resulting recommendations with the media planning and brand teams on a weekly basis.
• Present paid social ad campaign recaps and insights to strategic planners and brand teams.
• Fully understand the category media model and paid media plans and the role of social campaigns within those. Learn and contribute to the category’s overarching social strategy.
• Work with category media team and agencies to ensure media buys are input properly in Prisma and trafficking is completed accurately.
• QA paid social campaigns across social media platforms and flag any issues.
• Keep regular and detailed optimization notes and campaign insights – identify opportunities for cross-tactic optimization (shifts).
• Maintain partner relationships, keep up to date on platform updates, feature releases, bugs, trainings and raise issues or areas of opportunity for improvement within social media capabilities.
• Collaborate on planning, strategy, and capabilities with the full media team.
• Work with the team on testing plans and new experiment opportunities to continuously improve and evolve paid social approach.
• Be a Social media expert and thought leader for the team.
• Understand latest developments in digital media from meeting with suppliers, industry news, etc.
• Understand and implement data strategy for targeting in partnership with the team.
• Keep up to date on targeting capabilities and available data.
• Troubleshoot platform, campaign, and ad ops issues and solve technical blockers.
• Work with A&I and rest of the media team to develop dashboards and reporting capabilities.
• Train other team members in various parts of paid social campaign strategy, management and analytics.

Requirements

• 3-5 years of experience as a “hands on keys” paid social media buyer executing full funnel paid social media campaigns in Meta, TikTok, Snapchat, Pinterest, Reddit.
• Deep expertise in paid social media platforms and understanding of algorithms to drive results to brand and ecommerce goals using Meta Ads Manager, TikTok Ads, Reddit Ads, etc.
• Paid Social Media Platform Certifications (Meta Blueprint Certified Buying Professional, TikTok Media Buyer Certification, etc.).
• Experience with online to offline sales measurement and CPG product marketing a plus.
• Strong analytics background: Able to triangulate between data, brand goals and opportunities to make recommendations and optimize plans to key KPIs.
• Familiarity with brand safety measurement and third party tagging platforms.
• Data and performance driven mindset, passion for testing and delivering impact through ongoing optimizations.
• Strong communication and problem-solving skills and exceptional attention to detail.
• Able to manage multiple priorities in a dynamic environment.
• Proficient in Microsoft Office.

Qualifications

• Starting Pay/Salary Range: $85,000 – $122,200

Benefits

• Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience.
• Total rewards at P&G include salary + bonus (if applicable) + benefits.