Social Media Strategy Specialist (B2B SaaS)
NiCE · Atlanta, GA · 1 wk ago
MarketingFull-time
The Opportunity
The Opportunity
What You’ll Do
- Support the execution of NiCE’s global social media strategy
- Manage the global social editorial calendar across LinkedIn, X, YouTube, and emerging platforms
- Promote research, reports, product launches, and thought leadership across social channels
- Partner with marketing teams to support product launches, analyst recognition, and major events including NiCE World
- Sustain executive and employee advocacy on social platforms, partnering with leadership and subject matter experts to amplify thought leadership and industry conversations
- Auxiliary in the development of employee, partner, and community storytelling initiatives by coordinating content, gathering inputs, and tracking participation
- Identify relevant CX influencers, industry conversations, and community engagement opportunities
- Track social performance, competitive landscape, industry conversations to gather insights, and make recommendations to improve content and campaign effectiveness
- Collaborate with design, PR, and marketing teams to produce engaging visuals and video content
- Engage with industry conversations, analysts, customers, and practitioners to build NiCE’s voice within the CX and AI community
What We’re Looking For
- 2-3 years of experience in social media management in B2B technology or SaaS
- Proven track record growing engagement, reach, and audience for enterprise technology brands
- Familiarity with LinkedIn as a B2B channel and experience with other major social platforms
- Experience with social media management and analytics platforms such as Sprinklr, Brandwatch, Hootsuite, or similar tools
- Strong writing and editing skills, experience with storytelling
- Data-driven mindset and experience analyzing performance metrics
- Experience working with global marketing teams
- Bonus points for experience marketing AI, CX, contact center, or enterprise cloud technologies
- Experience supporting major events, product launches, or analyst recognition campaigns
- Experience working with social analytics and listening tools to uncover audience insights and inform content strategy
- Familiarity with influencer or advocacy programs
- Basic video editing or motion content experience
What Success Looks Like in the First 12 Months
- Consistent growth in engagement, reach, and share of voice across social channels
- A structured global social editorial calendar supporting launches, campaigns, and events
- Increased thought leadership visibility for NiCE executives and experts
- Strong social amplification of major events including NiCE World
- Social reporting focused on business impact and audience quality
About NiCE
About NiCE