Social Media Strategist - Digital Reputation

What You'll Do

• Continuously track brand mentions, sentiment, and conversations across social media, forums, blogs, review sites, and search results.
• Collaborate with departments outside marketing to escalate and resolve digital concerns.
• Use social listening and reputation tools to detect emerging risks and opportunities.
• Analyze digital footprint by auditing search engine results to identify negative or irrelevant content to suppress or address.
• Benchmark competitor reputation performance and strategies, sharing insights with SEO, PR, and Digital Content partners.
• Create dashboards and recurring reports on digital reputation KPIs (sentiment, review trends, search visibility, threat indicators).
• Assist with the development and enhancements of social media strategies as it relates to digital reputation.
• Evaluate current use of social media tools and technologies to recommend changes to increase efficiency.

What It Takes

• Bachelor's Degree or equivalent work experience.
• Minimum of 3 years related work experience.
• Ability to understand how to translate business objectives into social media strategies.
• Hands-on experience with Facebook, Instagram, LinkedIn, X, Reddit, TikTok, etc.
• Strong attention to detail, with an eye for timelines and deadlines.
• Self-starter with an ability to multi-task.
• Experience with social listening including building reports, responding to comments, questions, and sharing community dialogue.
• Proven experience in optimizing social media experiences.
• Experience in working in both B2B and B2C environments.
• Must possess a data-driven mindset.

What You'll Receive

• Sentry offers a flexible Hybrid work model with options to work from home on Mondays and Fridays.
• Equipped with an in-office workspace and materials for your home office, including a laptop.
• Meal subsidy available for associates who report to an office.
• 401(k) plan with a dollar-for-dollar match on the first eight percent, with immediate vesting.
• Sentry University (SentryU) and Tuition Reimbursement program for continued education and career development.
• A generous Paid-Time Off plan for personal time off and volunteer-time off.
• Group medical, dental, vision, life insurance, parental leave, and health and wellness benefits.
• Well-being and Employee Assistance programs.
• Sentry Foundation gift matching program for charitable giving.

About Sentry

Sentry takes great pride in being named Forbes' list of America's Best Midsize Employers. This honor is built on a long track record of success and a bright future. Founded in 1904, Sentry is one of the largest and financially strongest mutual insurance companies in the United States, rated A+ by A.M. Best. Our headquarters are in Stevens Point, Wisconsin, with offices throughout the United States. We offer a rewarding and challenging work environment with opportunities for professional development and growth.

We do not offer employment to holders of F-1, J-1, and H-1 Visas.

Talent Acquisition Specialist

Thank you for your interest in Sentry! Katelynne Rivera
Katelynne.Rivera@Sentry.com

Equal Employment Opportunity
Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.