Social Media Strategist

Marriage Reset is a dynamic coaching organization dedicated to transforming men's lives by helping them rebuild their marriages, strengthen their roles as husbands and fathers, and develop as leaders. Since inception, the company has rapidly expanded, enrolling over 5,000 men within just three years and achieving a tenfold growth. Recognized as one of the leading entities in its niche, Marriage Reset continues to grow at a swift pace, delivering exceptional outcomes for clients daily.

About the role

Marriage Reset is seeking a talented and strategic Social Media Growth Strategist to spearhead its organic content initiatives across multiple social media platforms including YouTube, Instagram, TikTok, and emerging channels. In this pivotal role, you will build and lead a high-performing organic content engine that aligns with the company's mission and brand voice. You will work directly with the founder, Josh Hudson, to develop content strategies, ideate engaging content, and convert long-form videos into platform-native short clips, posts, and content angles. Your expertise will ensure content is optimized for maximum reach, engagement, and conversion, ultimately supporting the company's goal of expanding its mission to save one million marriages. This role offers a unique opportunity to shape the company's organic growth strategy, implement scalable systems, and lead a creative team to produce high-quality, consistent content that resonates with audiences worldwide.

Responsibilities

• Design and execute the Content Waterfall System, transforming long-form videos into multiple platform-native shorts, clips, and social posts
• Manage the organic content calendar and oversee the publishing schedule across all social channels
• Lead, mentor, and review work from a 5-person editing team, ensuring adherence to brand standards, deadlines, and quality benchmarks
• Conduct weekly review meetings with editors, providing feedback to enhance hook strength, pacing, storytelling, and overall content quality
• Collaborate with the marketing team and Josh Hudson to test and optimize thumbnails, titles, and content angles to improve click-through rates
• Track and analyze organic content performance metrics, generate weekly reports, and iterate strategies to maximize reach and engagement
• Develop and document SOPs and workflows to ensure content production is scalable, predictable, and consistent
• Identify high-performing content themes, hooks, and formats, feeding insights back to the paid advertising team for integrated campaigns
• Support the expansion into new channels such as LinkedIn, blogs, and podcasts, aligning content strategies accordingly
• Maintain brand consistency across all platforms, ensuring content aligns with brand guidelines and content pillars

Requirements

• Minimum 3 years of experience managing content production or editing teams in remote, asynchronous environments
• Proven expertise in reviewing video edits, providing constructive feedback on pacing, storytelling, and overall quality
• Hands-on experience with short-form content distribution on platforms such as Instagram Reels, YouTube Shorts, and TikTok
• Experience in designing and implementing Content Waterfall systems, SOPs, and repeatable workflows for content scaling
• Strong analytical skills with the ability to interpret platform metrics and optimize content strategies accordingly
• Background in coaching, online education, or info-products is highly preferred
• Exceptional communication skills, with a preference for direct, honest feedback and collaborative problem-solving
• Self-motivated and highly organized, capable of working independently without constant supervision
• Creative mindset with a balance of data-driven decision making and innovative content creation

Benefits

• Work from anywhere with a fully remote setup, providing flexibility and work-life balance
• Flexible working hours to accommodate personal productivity peaks and lifestyle needs
• Access to ongoing training, professional development, and growth opportunities
• Opportunity to make a meaningful impact by contributing to a mission-driven organization that changes lives
• Collaborate directly with founders and leadership, influencing company growth and content strategy

Pay

Competitive compensation of $5,000 USD per month, with potential performance bonuses based on leads, booked calls, and revenue contributions.