Social Media Strategist

About the role

The Social Media Strategist will lead the strategy, creation, and execution of StorQuest’s social media presence across all platforms, with a strong focus on growing and engaging local communities in the cities where we have locations nationwide.

Responsibilities

• Develop and execute StorQuest’s social media strategy in alignment with brand goals, seasonal campaigns, and location-specific marketing initiatives.
• Maintain an editorial calendar to plan and manage daily, weekly, and monthly content.
• Identify opportunities to highlight StorQuest’s brand pillars (adventure, lifestyle, community) in organic and paid social campaigns.
• Ensure social strategies reflect both the national brand identity and the personality of individual markets.
• Revamp current Influencer program to have measurable, strategic approach
• Concept, write, and (added bonus) design engaging content (photo, video, copy, stories, reels) tailored to each platform and community.
• Sources and features location-specific content that highlights unique local events, partnerships, and customer stories.
• Collaborate with design, photography, and video teams to produce high-quality creative assets.
• Leverage user-generated content, influencer collaborations, and partnerships to expand reach and authenticity.
• Update website images and headlines as needed.
• Monitor, moderate, and respond to comments, messages, and reviews in a timely and brand-consistent manner.
• Actively engage with local community pages, neighborhood groups, and influencers to build brand awareness in specific markets.
• Support store teams in creating and amplifying content from local events, sponsorships, and charitable initiatives.
• Work with Field Marketing Managers to develop social media activations that drive foot traffic and customer engagement in target cities.
• Work with Sr Digital Marketing Manager to track and report on performance metrics (reach, engagement, conversions, audience growth) by platform and market to inform ongoing strategy.
• A/B test creative and messaging to continuously optimize content effectiveness.
• Stay updated on emerging platforms, features, and best practices to keep StorQuest ahead of trends.
• Partner with the marketing team to support new store openings, promotions, and community events.
• Align with PR, email, and paid media teams to create integrated campaigns.
• Support crisis communication and brand reputation management on social channels.

Requirements

• 3–5 years of social media management experience, preferably in multi-location retail, hospitality, or lifestyle brands.
• Education: Bachelor’s degree in Marketing or related field and/or equivalent experience preferred.
• Proven track record of growing social media audiences and engagement at both brand and local levels.
• Strong writing, editing, and visual storytelling skills.
• Familiarity with social analytics tools and paid social campaign management.
• Photography, videography, and basic graphic design skills a plus.
• Passion for adventure, lifestyle brands, and connecting with communities.
• Leadership Skills: Entrepreneurial mindset and Creative problem solver.
• Relationship skills: Team building; ability to develop and sustain cooperative working relationships; and, ability to work effectively within a team
• Computer skills: Intermediate skills in MS Office Suite, high-level of comfort learning and mastering new computer applications. Proficiency with social media platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest) and scheduling tools (Later, Sprout Social, or similar).
• Organization/Multi-tasking: ability to allocate one’s time effectively, work under pressure, and meet tight deadlines; ability to handle multiple demands and competing priorities; ability to prioritize workload; and, ability to work at a detailed level.
• Intrapersonal: willingness to learn in a dynamic environment that includes new ideas and change, ability to be a proactive self-starter, intellectually curious, and ambitious adaptable

Qualifications

• Passport required for international travel.

Skills

• Strategic thinker with a passion for social media.
• Ability to balance national brand consistency with localized storytelling.
• Experience with social analytics tools and paid social campaign management.
• Basic photography, videography, and graphic design skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Strong organizational and multitasking skills.

Benefits

Competitive compensation and performance-based bonus program, medical, dental, vision, 401(k) with company matching, paid time off (PTO) and holiday perks, employee assistance program (EAP), pet insurance and team building events and activities.

Pay

$75,000-$85,000 per year + Competitive Bonus

Schedule

Full-time position