Social Media Strategist

Responsibilities

• Develop and implement social media communication strategies in support of brand objectives.
• Provide guidance to Community Manager in delivering industry-leading engagement and disruptive reactive social media moments.
• Work with influencer team to help support strategic approach and manage partners in collaboration with Brand Teams and/or other relevant stakeholders.
• Stay informed of the latest social media related trends and best practices. Advocate for new ideas and approaches in support of continuous improvement / innovation.
• Craft engaging social media copy as needed.
• Collaborate cross-functionally within the organization with Legal and PR partners to ensure necessary governance is in place to run social media programs and mitigate any undue reputational risk.
• Lead social media analytics for assigned brands and help oversee report generation by team.
• Collaborate with outside agencies and social media platforms partners to ensure best-in-class execution, always.

Qualifications

• Minimum Qualification: Undergraduate Degree
• Preferred: Concentration in Marketing, Communications and/or New Media preferred
• 3-4 years of professional strategic and tactical multi-channel marketing & social media communications experience
• Strong consumer empathy & customer-centricity. Demonstrated ability to place the consumer at the heart of everything.
• Proven ability to work collaboratively with others.
• Experience and strong understanding of the social media marketing landscape and building strategies for yearlong brand support, campaign-focused and real-time.
• Familiarity with a variety of social media analytics tools & content publishing platforms.
• Expert level experience with social platforms like FB/Instagram, TikTok, and X
• Exceptional communication skills (written and verbal)
• Collaborative attitude with strong interdepartmental communication skills.
• Ability to work under pressure in fast paced environment.
• Creative thinker who can bring a brand voice to life across a variety of social media touchpoints.
• Ability to tell a story, synthesize and convey key messages in a dynamic and compelling way (both externally to consumers and internally to key stakeholders).
• Entrepreneurial mindset – willingness to roll up your sleeves and get creative with their team.