Social Media Strategist

Job Description

We are seeking a creative and strategic Social Media Strategist to develop and execute a viral social media campaign centered around a fictional character in the lead-up to a major entertainment release. This individual will own the social strategy, identify growth opportunities, and build audience engagement across multiple social platforms.

Day-to-Day Responsibilities

• Develop and execute a social-first marketing strategy for a fictional character.
• Create and grow the character's presence across TikTok, Instagram, YouTube, and Facebook.
• Create viral content strategies that generate audience engagement and anticipation.
• Develop platform-specific content and distribution plans.
• Identify and capitalize on social trends and viral opportunities.
• Advise on paid media strategies to amplify campaign performance.
• Develop clipping and content repurposing strategies for short-form platforms.
• Collaborate closely with creative leadership and production teams.
• Analyze campaign performance and optimize content strategies for growth.

Minimum Requirements

• Proven success driving social media growth and viral campaigns with multi-million view content.
• Strong strategic mindset with the ability to develop innovative social campaigns.
• Experience building audiences across TikTok, Instagram, YouTube, and Facebook.
• Deep understanding of social media algorithms, trends, and audience behavior.
• Experience creating or executing social strategies for entertainment, creators, or character-driven brands.
• Strong portfolio showcasing measurable social growth and viral success.
• Able to collaborate with creative and production teams while providing modern social-first expertise.

Preferred Qualifications

• Content creation experience.
• Video editing and production experience.
• Experience filming social-first content.
• Background in entertainment marketing or creator economy campaigns.
• Experience developing online personas or fictional characters across social platforms.