Social Media Strategist

Responsibilities

• Create and manage comprehensive social media strategies for TikTok, Instagram, Facebook, YouTube, Discord, Reddit and X, tailored to each platform’s unique audience, content formats, and algorithms.
• Oversee the planning, creation, and publishing of engaging, educational, and entertaining content (short-form video, Reels, carousels, threads, live sessions, etc.) that resonates with Gen A students, parents, educators, and adult learners.
• Serve as the social voice during sensitive moments—product issues, press coverage, community backlash, or emerging narratives. Develop and maintain crisis response protocols, draft rapid-response messaging, and coordinate with Communications leadership and Legal to ensure aligned, timely action.
• Monitor brand mentions, sentiment trends, and emerging conversations across platforms and listening tools. Surface reputational risks early and brief internal stakeholders before issues escalate.
• Build and nurture active communities, respond to comments and messages professionally, and manage any sensitive interactions with speed, care, and judgement.
• Partner closely with the Content, Creative Services, Communications, Publishing, and broader Marketing teams to ensure brand consistency, campaign alignment, and a unified response posture when issues arise.
• Track, analyze, and report on key metrics (engagement, reach, conversions, sentiment). Use data to iterate and improve strategies on a weekly/monthly basis.
• Support social components of major product launches, seasonal campaigns (back-to-school, new course releases), and paid social efforts in coordination with the performance marketing team.
• Identify emerging social trends, tools, and creator opportunities, as well as shifts in the broader conversation around education, Ed tech, and student data privacy that could affect brand perception.

Qualifications

• Minimum 5 years of hands-on social media management experience, with proven success managing TikTok, Instagram, Facebook, and X for a brand (EdTech, consumer, gaming or education-related experience strongly preferred).
• Demonstrated experience in crisis communications or reputation management on social— you’ve been in the room when something went wrong and helped navigate it.
• Strong instincts for when to respond, when to escalate, and when to let something pass, with the judgement to tell the difference under pressure.
• Demonstrated ability to understand and adapt content to different platform audiences and best practices.
• Excellent written and verbal communication skills— you’re a natural storyteller who can write scroll-stopping captions and a measured holding statement with equal fluency.
• Experience collaborating with creative, content, and marketing teams in a fast-paced environment.
• Strong analytical skills with experience using native platform analytics, Meta Business Suite, TikTok Analytics, Google Analytics, etc. and social listening/sentiment tools (Meltwater, Brandwatch, or similar).
• Passion for education and edtech is a big plus. Bonus Points: Background in EdTech, consumer subscription products or live-service gaming, experience building CRM programs for multilingual or Spanish-language audiences, familiarity with COPPA consent management platforms (e.g. k-ID, SuperAwesome), experience scaling CRM programs across multiple subscription tiers.