Social Media Strategist (7477U), Berkeley Law - 63503

Responsibilities

• Conceptualizes, develops, and implements content strategies, including art direction and design for organic social media, including, but not limited to:
• Photography: Takes photographs using department equipment to show what it's like at Berkeley Law (including attendance at regular in-person weekday events at the law school and occasionally outside of typical work-hour events such as reunion, commencement, symposia, swearing-in ceremonies, etc.) as well as portraits and other photography assignments relating to editorial needs of the department.
• Video & Animation: Creates and executes short-form video content and animation, from initial storyboarding to art direction and final editing treatments.
• Graphic design: In collaboration with the Creative Lead, utilizes Canva, Photoshop, etc., to produce visual elements for use on social media.
• Captions and quotes: Prepares text to accompany visual content on social media in keeping with Berkeley Law editorial style and brand guidelines.
• Accessibility: Makes sure all content must adhere to appropriate and applicable guidelines for accessibility.
• Accuracy: Ensures high levels of accuracy and meticulous attention to detail across all content and media assets.
• Collaborate with cross-functional teams, encompassing strategy, copywriting, project management, and production, to ensure a cohesive and effective content strategy.
• Develops and implements social media strategies in alignment with the institution's goals, ensuring content is relevant, engaging, and promotes faculty and staff initiatives.
• Works directly with student groups and representatives to amplify student voices and perspectives, fostering a vibrant and inclusive online community.
• Collaborates with departments using paid advertising through the social media channels for consistency with Berkeley Law's branding standards.
• Maintains a cohesive and diverse representation of the campus life and activities on social media platforms.

Qualifications

• 4+ years' experience developing social media content and strategy (Twitter, Facebook, Instagram, LinkedIn, YouTube), preferably for a higher education, nonprofit, or legal organization.
• A portfolio of distinctive work demonstrating excellent photography, video, and design skills.
• Excellent written, verbal, interpersonal communications, active listening and political acumen skills.
• Strong attention to detail with excellent editing and proofreading skills.
• Self-driven, highly organized, and advanced time management skills required.
• Intermediate knowledge of Sprout, Hootsuite, or other CMS software.
• Ability to understand complex concepts and communicate them simply and clearly adhering to appropriate brand tone and values.
• Ability to maintain confidentiality and utilize good judgement.
• Strong computer skills with proficiency in Google Suite and video conferencing platforms with the ability to learn new computer programs and software systems.
• Demonstrated commitment to and understanding of diversity, equity, inclusion, and belonging (DEIB), and ability to apply and integrate core concepts of DEIB into everyday practice.