Social Media Specialist, UNLV Enrollment Management, Campus Relations and Visitor Experience [R0153136]

R0153136

About the role

The Social Media Specialist is a dynamic, strategic, and creative professional responsible for developing, executing, and optimizing a comprehensive social media and marketing strategy that strengthens the Campus Relations & Visitor Experience department’s engagement with prospective and current undergraduate and graduate students, families, alumni, faculty, and the broader community. This role will lead the department’s digital presence by managing and expanding its reach across multiple social media platforms, ensuring brand consistency, and leveraging data-driven insights to enhance engagement and visibility.

Responsibilities include oversight and content management for Undergraduate and Graduate Admissions, UNLV Online, Registrar, and affiliated initiatives such as the Institute for Financial Literacy and Wellness and the Sands Institute for Chinese Language and Culture, ensuring alignment in messaging, branding, and audience engagement across all platforms. The specialist will collaborate closely with partners across Enrollment Management and campus-wide departments to develop content, align messaging, and coordinate social media efforts that support shared goals and initiatives.

The Social Media Specialist will oversee and mentor a student team, fostering a collaborative and innovative environment that supports content creation and audience interaction. Additionally, this position will produce high-quality, compelling video content that captures the vibrancy of campus life, promotes key events and initiatives, and effectively communicates the university’s values and mission. The specialist will also develop and manage paid social media campaigns, strategically leveraging advertising tools on platforms like Instagram, Facebook, TikTok, LinkedIn, and YouTube to amplify reach, drive engagement, and support enrollment and event attendance goals. This includes budgeting, audience targeting, and performance tracking to maximize return on investment.

All positions in Academic Affairs contribute to the core mission: to increase enrollment and promote equitable student success. By addressing systemic obstacles and implementing strategic services, programs, and support, this position will play a part in enhancing student enrollment, retention, successful progression, timely completion, and equitable outcomes.

May require occasional evening and weekend work to cover events. May require travel to off-campus events.

Responsibilities

• Develop, execute, and optimize a comprehensive social media and marketing strategy.
• Manage and expand the department’s digital presence across multiple social media platforms (e.g., Instagram, Facebook, TikTok, LinkedIn, YouTube).
• Ensure brand consistency and alignment in messaging, branding, and audience engagement for Undergraduate and Graduate Admissions, UNLV Online, Registrar, and affiliated initiatives.
• Collaborate with partners across Enrollment Management and campus-wide departments to develop content and coordinate social media efforts.
• Oversee and mentor a student team to support content creation and audience interaction.
• Produce high-quality, compelling video content that captures campus life, promotes key events, and communicates the university’s values and mission.
• Develop and manage paid social media campaigns, including budgeting, audience targeting, and performance tracking.
• Leverage data-driven insights to enhance engagement and visibility.
• Support enrollment and event attendance goals through strategic social media efforts.

Requirements

• Bachelor’s Degree from an accredited college or university as recognized by the United States Department of Education and/or the Council on Higher Education Accreditation (CHEA).
• 1–3 years of related professional experience.
• Credentials must be obtained prior to the employment start date.
• Support diversity, equity, and inclusiveness and contribute to a respectful, positive work environment.
• Demonstrate UNLV’s core values in all interactions.

Benefits

• Competitive total rewards package including paid time off, sick leave, and holidays.
• Excellent health insurance including medical, dental, and vision.
• Comprehensive retirement plans and voluntary benefits programs.
• No state income tax.
• Tuition discounts at Nevada System of Higher Education (NSHE) schools for employees, spouses, domestic partners, and dependents.
• Employee recognition and appreciation programs.
• UNLV athletics ticket discounts.
• Statewide employee purchase program discounts.
• RebelCard discounts on and off campus.
• Wellness programming for all UNLV faculty and staff at no cost.
• Opportunity for career advancements to leadership roles.
• Personal and professional development opportunities.
• A comprehensive onboarding program, Rebels: Onboard.
• Support and resources available for veteran applicants.