Social Media Specialist, Trust

Position Summary

The Social Media Specialist (Trust) will execute social media strategies to increase brand awareness, engage donors and donor prospects, and to achieve the organization’s objectives. They will work closely with a wide variety of stakeholders to create plans, with a focus on ROI, that drive event registration and donations.

Key Responsibilities

• Develop and implement social media plans to achieve the Trust’s goals and objectives with guidance from the director of donor channels.
• Share best practices and provide guidance to stakeholders across the organization, helping them understand how social media might support their goals.
• Plan and schedule social media posts, ensuring consistent messaging, branding, and alignment with the Hospital’s standards and guidelines.
• Work closely with the creative team, providing strategic plans, data analytics, and creative briefs for the creative team to use for content creation.
• Create and curate engaging content for social media platforms when needed for event day coverage, immediate needs, or to quickly address an urgent need.
• Partner with communications team colleagues to develop integrated promotions and campaigns utilizing social media channels and paid social tools.
• In collaboration with the Senior Social Media Specialist, monitor social metrics and regularly reports on progress.
• Report on performance with an eye toward identifying trends and opportunities to improve performance.
• Monitor Trust specific posts and respond to comments, messages and mentions as needed. Escalate sensitive issues when required.

Minimum Qualifications

• Education: Bachelor's Degree required
• Experience: 2+ years professional experience in social media