Social Media Specialist

League One Volleyball (LOVB) is reimagining women's sports. Launched in 2019, our company is a mission-led sports performance, training, and media enterprise that will change the game of volleyball in the U.S. and empower new generations of female athletes. Volleyball is the #1 most played girls' youth sport, with 38 million current and former players—90% of whom are female. Despite this, the volleyball market has been largely overlooked by traditional sports investors, brands, and media. LOVB is seizing this opportunity by building a strong club business, a world-class Pro League, and a digital ecosystem that connects all aspects of the sport, driving participation and fandom while empowering girls and young women.

In this role, you will join a mission-driven, roll-up-your-sleeves team of innovators and builders working to transform professional volleyball and women’s sports.

About the role

The Social Media Specialist will manage and grow the digital presence of an assigned LOVB Pro Team, serving as the team’s dedicated voice across social media platforms. This role will bring the team’s athletes, culture, and community to life online, driving engagement and building fandom. Working closely with the central LOVB League Social, Creative, and Marketing teams, the Social Media Specialist will ideate, capture, and publish content that reflects the unique personality of the team while aligning with league-wide brand standards and campaigns.

Responsibilities

• Strategy
  • Contribute to and execute a team-specific social media strategy that drives audience growth and deepens fan engagement.
  • Monitor social and industry trends to ensure LOVB’s digital presence remains fresh, innovative, and competitive.
  • Adapt tone, voice, and visuals to reflect the team’s personality while staying consistent with LOVB’s brand identity.
• Content Creation & Publishing
  • Manage, ideate, and publish daily social content for the team across Instagram, TikTok, X, Facebook, and emerging platforms.
  • Capture, edit, and publish real-time content (photo, video, and copy) during practices, games, and community events.
  • Create short-form, vertical video content such as Reels, TikToks, and Stories.
  • Support the publication of league-wide content and series, assisting with captioning and community management.
• Game Day Coverage
  • Deliver live coverage across all platforms, including pre-game hype, in-game updates, post-game highlights, and behind-the-scenes access.
  • Track match storylines and update social media graphics and templates in real time.
  • Collaborate with the League Media Team for highlights, graphics, and broadcast assets.
• Community Engagement
  • Monitor and respond to fan comments, messages, and trends in real time to build authentic engagement.
  • Highlight local partnerships, athlete appearances, and community initiatives through digital storytelling.
  • Support efforts to build local fan communities online and connect fans with athletes and team events.
• Collaboration & Reporting
  • Partner with LOVB’s central Social, Creative, and Marketing teams to align campaigns and share content.
  • Track and analyze weekly performance metrics, growth, and engagement; provide insights and recommendations.
  • Identify opportunities for innovation and trend-driven content to increase reach and engagement.

Requirements

• 1–3 years of professional experience in social media management, digital marketing, or content creation (sports/entertainment preferred).
• Proficiency with major social platforms, analytics tools, and basic editing software (CapCut, Canva, Figma, Slate, Adobe Suite, or similar).
• Strong photography and videography skills with the ability to edit quickly on mobile.
• Excellent writing and creative storytelling skills with the ability to adapt tone and voice to match the team identity.
• Strong attention to detail, organization, and ability to multitask in fast-paced, live-event environments.
• Willingness to work nights, weekends, and travel locally during the season.
• Passion for sports, entertainment, and storytelling; volleyball knowledge is a plus.

Location: Madison, WI
FLSA Status: 1099 Contractor