Social Media Specialist

About the role

Gensler is seeking a creative, strategic, and highly collaborative Social Media Specialist to support the South Central Region, including offices in Austin, Dallas, Houston, Kansas City, Nashville and San Antonio. This role will help elevate Gensler's brand, people, projects, thought leadership, and culture across social media channels while supporting regional business goals and employee engagement initiatives.

Responsibilities

• Partner with marketing and PR teams to create visual branding guidelines and standards for social media content
• Develop and execute social media strategies aligned with regional business, brand, talent acquisition, and thought leadership objectives
• Manage content planning and publishing across Hootsuite Amplify and office Instagram accounts via Sprout Social
• Create and maintain regional content calendars in coordination with PR, marketing, and office leadership teams
• Identify timely opportunities to promote people, projects, awards, research, thought leadership, speaking engagements, community impact initiatives, and firm announcements
• Write, edit, and publish engaging social media content
• Capture and curate photography, video, and event content from across the region
• Develop short-form video content, employee spotlights, project features, office culture content, and event coverage
• Serve as the regional lead for employee advocacy initiatives, including Hootsuite Amplify
• Train and support staff on social media best practices
• Support social media campaigns tied to major project milestones, openings, awards, rankings, and media coverage
• Promote thought leadership generated by Gensler's practice area and regional/office leadership
• Monitor and measure social media performance
• Prepare monthly and quarterly reporting on channel growth, engagement, audience trends, and content performance

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Digital Media, or related field
• 3 to 5+ years of professional social media, digital marketing, communications, or public relations experience
• Exceptional writing, editing, and storytelling skills
• Experience managing LinkedIn, Instagram, and social media management platforms
• Experience with content planning, analytics, and reporting
• Strong photography and video content creation skills preferred
• Proficiency with Adobe Creative Suite including Adobe Express, Canva, Hootsuite, Sprout Social, or similar platforms preferred

Benefits

Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities.