SOCIAL MEDIA SPECIALIST - SUPPORTING LATAM

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by the trusted Shark and Ninja brands, we bring disruptive innovation to market across multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts, SharkNinja operates with over 4,100 associates and sells products through key retailers and distributors worldwide.

At SharkNinja, we’re building an AI-native culture where experimentation, bold adoption of new tools, and continuous innovation are expected. If you thrive on creating what hasn’t been invented yet, this is the place for you.

About the Role

We’re seeking a Social Media Specialist to operate fluidly across three distinct brand identities—Shark Home, Ninja Kitchen, and Shark Beauty. In this role, you’ll be the connective tissue for our organic social presence, ensuring all three handles move with speed, precision, and platform fluency. You’ll collaborate with brand leads and a senior social manager to execute content calendars, monitor trends, manage community engagement, and support influencer activations. A key part of this role involves influencer operations: reviewing and approving creator content, tracking campaign performance, and maintaining day-to-day relationships with our creator ecosystem.

Fully fluent in Spanish and English, with genuine cultural fluency in LATAM markets, you’ll support our Spanish-language LATAM social presence by writing copy, managing community interactions, and reviewing creator content in Spanish daily.

Responsibilities

• Content Calendar & Publishing
  • Maintain a shared cross-brand content calendar across Instagram, TikTok, and YouTube Shorts
  • Schedule and publish approved posts on time across all three brand handles
  • Flag coverage gaps, conflicting priorities, or whitespace to the senior lead proactively
  • Pull weekly performance snapshots per brand and share with the team
• Influencer Operations & Content Approval
  • Serve as the day-to-day point of contact for agencies, creators, and influencers across all three brands
  • Review and approve influencer content for brand alignment, messaging accuracy, and FTC compliance before publishing
  • Coordinate briefing, feedback rounds, and revision cycles with creators to keep campaigns on schedule
  • Track influencer content performance—views, engagement, saves, reach—and compile per-campaign and cross-brand reports
  • Manage influencer seeding logistics end-to-end: product allocation, shipping, confirmation, and follow-up
  • Maintain an active roster of seeded and gifted creators per brand, including performance history and relationship notes
  • Support UGC identification and repurposing—flagging strong creator posts for organic reshares or paid amplification
• Trend Monitoring & Ideation
  • Monitor TikTok, Instagram Reels, and YouTube Shorts daily for emerging trends relevant to each brand
  • Flag timely opportunities to brand leads and draft reactive content briefs for quick-turn execution
  • Maintain a living trend log the broader team can pull from across brands
  • Concept UGC prompts and seed ideas that support influencer activations and organic storytelling
• Community Management & Engagement
  • Own Spanish-language community management and content adaptation for LATAM, ensuring copy, trends, and creator content are culturally resonant rather than directly translated
  • Manage comments, DMs, and brand tags in each brand’s distinct voice
  • Monitor UGC and surface reshare or seeding opportunities in real time
  • Escalate issues, spikes in sentiment, or viral moments to the senior lead immediately
  • Help maintain and evolve a brand voice guide for each of the three brands
• Cross-Brand Coordination
  • Track asset status and ensure on-time delivery per platform and campaign
  • Compile monthly performance recap decks with key learnings per brand for stakeholder review
  • Partner with creative, ops, and paid teams to ensure influencer content integrates into the broader brand strategy

Requirements

• 3-5 years of experience in social media, influencer marketing, or creator operations—agency or brand-side; strong internships considered
• Hands-on experience supporting influencer campaigns: content review, approvals, briefing, and tracking
• Familiarity with influencer management tools—CreatorIQ, Aspire, Grin, or similar—and comfortable pulling performance data
• Native TikTok fluency—you understand the platform from the inside, not just as a marketer
• Working knowledge of Instagram and YouTube Shorts mechanics and what drives organic performance
• Detail-oriented and organized—able to manage creator pipelines, approval queues, and content calendars across multiple brands simultaneously
• Comfortable with a social scheduling tool (Sprout Social, Later, Hootsuite, or similar)
• Strong communicator with a collaborative attitude and low ego—creators and internal teams alike will rely on you
• CPG or consumer brand experience preferred; agency background equally welcome
• Bilingual (English/Spanish), particularly for Spanish-speaking LATAM support

Benefits

• Medical, dental, and vision insurance
• Flexible spending accounts and health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• Employee stock purchase program
• Life insurance, AD&D, short-term disability, and long-term disability insurance
• Generous paid time off, company holidays, and parental leave
• Identity theft protection and pet insurance
• Pre-paid legal insurance
• Back-up child and eldercare days
• Product discounts and referral bonus program
• Wellness programs
• High-impact learning programs featuring bold voices redefining what’s possible

Pay

$67,500—$82,500 USD per year

Our Culture

At SharkNinja, we push past the bar every day with an Outrageously Extraordinary mindset. We tackle the impossible, break boundaries, and deliver results others only dream of. If you thrive on stepping out of your swim lane, you’ll fit right in. We empower personal and professional growth through high-impact learning programs and foster a community where innovation and diversity drive success.