Social Media Specialist

About Us

Discover a world where skincare innovation meets scientific excellence at Innovative Skincare, a globally acclaimed leader in high-performance cosmeceuticals. Our journey is rooted in the relentless pursuit of creating skincare products that are not only effective but transformative. At the heart of our brand is the iS CLINICAL line, renowned for its fusion of nature’s finest ingredients with cutting-edge science. We are driven by a deep understanding of skin biology and a passion for unlocking the secrets of skin health and rejuvenation.

Our ethos is built on the pillars of innovation, integrity, and excellence. Our team members are part of a company that is shaping the future of skincare, where your work contributes to the well-being and confidence of people globally. We believe in a unique formula: the perfect blend of professional expertise and cultural harmony, crafting an atmosphere that is as vibrant and energizing as our products. We are more than a company; we are a community bound by passion, dedication, and a deep love for what we do.

About the Role

We are seeking a Social Media Specialist to provide hands-on support to our marketing team in running day-to-day operations. This is a builder's role: you'll own real programs from day one and be measured on acquisition-funnel performance—site traffic, sales, and ROAS. To succeed, you'll need to be hungry, treating ambiguity as an invitation and figuring things out without waiting to be told. Entrepreneurial spirit is essential; if you need a playbook handed to you, this isn’t the role for you.

Your core responsibilities will focus on two areas: supporting our e-commerce and marketing team with social media publishing and content operations, and managing our full affiliate program stack—from identifying and seeding creators to enrolling them, monitoring their content, and accelerating the revenue they drive. You’ll also flex into paid social support, site and email reporting, subscriber growth, and ecommerce program execution. This is a top-of-funnel acquisition role where every workstream drives new traffic and sales, and you’ll see the impact of your work in real numbers.

Ideally, this role will be fully on-site at our Los Angeles, CA HQ, but we are open to considering fully remote candidates for the right fit.

Responsibilities

• Social Media Content & Channel Operations
  • Run the social publishing engine: manage the content calendar, schedule and publish across Instagram, TikTok, YouTube Shorts, and Pinterest, ensuring every channel remains active, on-brand, and on-cadence.
  • Source, brief, and traffic creator and UGC content in partnership with the brand and creative teams; maintain our content and rights-management library.
  • Spot emerging formats, sounds, and creators worth activating—and bring those ideas to the team proactively, with a point of view on why they'll perform.
  • Align publishing plans with campaign calendars, product launches, and promotional windows so social output ladders to commercial goals.
  • Assist with implementation of social media buying: support campaign setup, boosting, Spark Ads / creator whitelisting, audience builds, and creative testing alongside our media partners.
  • Track and report weekly on channel and content KPIs (growth, reach, engagement, click-through, and social-attributed revenue), turning data into actionable recommendations.
• Affiliate Program Management (Full Stack)
  • Operate our complete affiliate technology stack day-to-day, including Impact.com, ShopMy, Skimlinks, and platform-native creator programs (e.g., TikTok Shop affiliates), owning setup, hygiene, and performance across all of them.
  • Run the full affiliate lifecycle end-to-end: identify and qualify prospects, execute outreach, manage product seeding and gifting logistics, and drive enrollment for both performance affiliates and brand affiliates.
  • Monitor affiliate and creator content for brand alignment, claims accuracy, and FTC disclosure compliance; coach partners toward content that converts.
  • Accelerate affiliate sales through commission optimization, exclusive codes and offers, seasonal challenges, re-activation of lapsed partners, and always-on partner communication.
  • Own affiliate reporting: track EPC, conversion rate, revenue, and cost-of-sale by partner and platform, and recommend where to double down.
  • Partner with the Director of Digital Commerce to ensure affiliate traffic converts efficiently and integrates cleanly into our broader DTC funnel.
• Ecommerce, Email & Marketing Execution
  • Support marketing and ecommerce programs as needed, including launch execution, promotions, site merchandising updates, and landing page coordination.
  • Assist with site reporting: help maintain dashboards in Shopify and GA4, contribute to weekly trading reports, and flag anomalies and opportunities.
  • Support our email/SMS program: assist with campaign builds, segmentation, and A/B tests, and contribute to subscriber list growth and monetization initiatives.
  • Provide back-end administrative upkeep of our customer care platform (Gorgias)—maintaining macros and templates and monitoring queue volume during peak commercial periods.
  • Jump in wherever the launch needs you—small team, big ambitions, no "not my job."

Requirements

• 2–3 years of experience across social media marketing, affiliate/influencer marketing, or ecommerce—ideally with a beauty, skincare, or luxury CPG brand, or a fast-moving startup.
• A genuine entrepreneurial streak: a documented history of taking initiative, building something from scratch, or solving problems nobody assigned you.
• Native fluency in Instagram and TikTok—as an operator, not just a user—with a sharp instinct for what performs and why.
• Hands-on exposure to affiliate or creator platforms (Impact, ShopMy, Skimlinks, LTK, and/or TikTok Shop) strongly preferred; deep curiosity and fast learning required regardless.
• Working familiarity with Shopify, Klaviyo (or similar ESP), and GA4 a plus; comfort with spreadsheets and reporting a must.
• Excellent written communication with the ability to flex between polished brand copy and crisp internal reporting.
• Exceptional organization and follow-through: you can run outreach, seeding, publishing, and reporting in parallel without dropping threads.
• Self-directed and resourceful—you Google it, test it, and ask smart questions, in that order.
• A passion for skincare and beauty culture, and excitement about growing with a brand from launch.

Pay

The anticipated base salary range for this position is $70,000 to $80,000 annually. Actual compensation will be determined based on experience, education, skills, qualifications, internal equity, and business needs. This position may also be eligible for discretionary bonuses or other forms of compensation, where applicable.

Benefits

Eligible employees are offered a comprehensive benefits package, which may include medical, dental, vision, life insurance, paid time off, paid holidays, and participation in the Company’s 401(k) retirement savings plan, subject to the terms and eligibility requirements of each benefit program.