Social Media Specialist

About the role

This Social Media Specialist role operates within the broader Marketing strategy, focusing on campaigns, brand identity, lead generation, email/direct marketing, content, events, market research, and analytics. The position applies specialized social media expertise to campaign execution, ensuring alignment with marketing objectives while maintaining clear separation of confirmed facts, pending dependencies, and exceptions.

Responsibilities

• Reconcile social media execution with marketing analytics, ensuring visible tracking of source, owner, status, and next action within the context of marketing strategy, campaigns, brand identity, lead generation, email/direct marketing, content, events, market research, and analytics.
• Coordinate logistics documentation with status tracking for social media initiatives, maintaining clear ownership and progress visibility.
• Review digital marketing activities with deadline management, ensuring timely execution of social media-focused tasks.
• Document processes and reporting to maintain traceability and accountability for social media work.
• Maintain quality control and workflow management to ensure social media execution meets campaign standards and avoids downstream rework.

Decision Standards

Social media execution must remain usable within the demands of marketing strategy, campaigns, brand identity, lead generation, email/direct marketing, content, events, market research, and analytics. Completed work must be traceable, unresolved items must have clear owners, and repeated errors must be surfaced proactively.

Skills & Capabilities

• Confidently use logistics workflow tools and campaign management systems to support social media execution within marketing strategy.
• Apply data accuracy standards without losing track of evidence or deadlines in social media workflows.
• Document process compliance and issue escalation decisions to maintain clear reasoning and context.
• Exercise judgment in follow-up actions, especially when social media execution depends on external confirmations rather than assumptions.
• Ensure role-specific handoffs are complete by verifying logistics documentation, quality control, and record management before closing tasks.

Position Details

This is a full-time, associate-level role. It is 100% remote within the United States.

Pay

Base salary: $43,000–$68,000 per year.