Social Media Specialist, Strategy & Initiatives

About the role

The KCNA Social Media team is seeking a highly strategic and trend-savvy Social Media Specialist to join our team. This role is ideal for someone who understands the social media landscape at a strategic level, excels at building & fostering brand love through tactical audience engagement, and thrives in coordinating cross-platform campaigns.

Responsibilities

• Develop dynamic, day-to-day social media strategies for creative content, audience engagement, and platform optimization
• Create strategic recommendations for consumer engagement initiatives and social media platform opportunities
• Ensure brand voice & strategic consistency across always-on content pipeline, campaigns & initiatives
• Consult on performance analytics and reporting in collaboration with Social Media Analysts, managing the validation of content & audience strategies
• Stay ahead of social trends, platform innovations, and emerging formats & channels to inform strategic recommendations, including Generative AI & AI-assisted content production
• Coordinate and execute community-driven initiatives across platforms like Instagram, TikTok, and Facebook, including surprise & delight and other gifting, brand advocacy programs, and brand partnerships
• Manage brand & retailer co-creation initiatives, including outreach, concept development, and production management
• Collaborate with internal teams and agency partners to ensure campaign alignment with brand strategy and goals
• Identify novel opportunities for rich consumer engagement including product gifting, surprise & delight initiatives, and creator partnerships
• Support the agile & reactive content production framework through social listening (i.e. mining comments, identifying category-relevant opportunities, competitor- & trend-jacking, etc.), strategic approach, and creative coordination in partnership with Social Content Creators
• Research, evaluate, and recommend proactive brand, retailer & creator collaboration opportunities, supporting coordination efforts when necessary

Requirements

• Bachelor's degree in marketing, communications, business, or a related field preferred
• At least 3 years of experience in social media strategy and campaign execution
• Experience in social strategy development beyond content creation
• Experience in community management and consumer engagement initiatives
• Strong understanding of partnership coordination and creator collaboration
• Deep understanding of social media platforms, trends, and strategic best practices
• Experience with social media management tools (Sprinklr preferred)
• Excellent communication and project coordination skills
• Strong analytical thinking and strategic planning abilities
• Bilingual in Spanish is a plus

Qualifications

• In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

Benefits

• Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions
• Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment
• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare

Pay

Salary Range: 87,760 – 103,680 USD

Schedule

Full time