Lead Social Media Specialist

Position Responsibilities

• Develop and implement social media strategies aligned with business goals, brand objectives, and audience needs.
• Plan and manage content calendars across TikTok, Instagram, Facebook, Pinterest, Reddit, and LinkedIn, ensuring a strong mix of evergreen content, timely/trending content, and partnership-led initiatives.
• Lead and support influencer and partnership initiatives, including collaboration planning, coordination, and follow-through (with particular attention to influencer-led programming like Expert Weeks).
• Work closely with the Creative Team to develop platform-native graphics and short-form video; provide clear briefs informed by performance data and audience insights.
• Collaborate with Digital Marketing on paid social strategy and creative testing to amplify high-performing content.
• Track, analyze, and report on social performance; translate insights into actionable recommendations on content topics, creative direction, and posting strategy.
• Stay current with platform trends, algorithm changes, and emerging formats; test new ideas and iterate quickly.
• Spearhead and execute content calendars, Facebook events, engagement, and event coverage for additional marketing clients as needed.

Position Requirements

• Bachelor’s degree in Communications, Marketing, Social Media, or a related field (or equivalent experience).
• 5-7 years of experience in a social media role managing multiple platforms.
• Proven experience creating and distributing high-impact content that grows social communities.
• Strong partnership mindset with experience coordinating across stakeholders (internal teams and external partners/creators).
• Demonstrated ability to use social analytics to make data-driven decisions (content topics, creative direction, testing, and optimization).
• Excellent written and verbal communication skills; strong editing instincts and attention to detail.
• Highly organized and adaptable; able to manage multiple deadlines and shifting priorities in a fast-paced environment.
• Proactive and resourceful; comfortable taking ownership with minimal day-to-day supervision.

Bonus Skills

• Experience supporting influencer/creator collaborations and partnership-driven content initiatives.
• Experience with Meltwater or other similar social listening and media monitoring tools.
• Experience with Figma or other similar collaborative planning and design tools.
• Experience with Canva (or comparable tools) and short-form video workflows.
• Experience with ClickUp (or other project management tools).
• Experience marketing SaaS and/or supporting both B2B and B2C brands.
• Experience collaborating across multiple teams and workflows (such as content, creative, and data) to perform job functions.