Social Media Specialist, Personalities

Responsibilities

• Set the strategy for Ramsey Solutions' social accounts, deciding what to post, when to post, and why it matters, including the social presence of on-air personalities like Dave Ramsey and show hosts.
• Spot the best clips worth turning into content.
• Build content calendars that keep every platform on track.
• Shape how millions experience the message and personalities on Instagram, Facebook, X, and TikTok.
• Analyze the numbers behind every post, translate what's working into a sharper plan, and adjust course when something isn’t landing.
• Partner closely with video editors, giving clear direction so their work can shine while keeping every post on brand and aimed at growing the audience and turning casual followers into true fans.
• Build and maintain a content calendar that keeps every platform posting consistently and on strategy.
• Track performance metrics like impressions, engagement, and retention, and use findings to sharpen the plan.
• Test new content ideas and adjust quickly based on real results.
• Communicate wins, losses, and recommended changes clearly and consistently with stakeholders.
• Give video editors clear briefs and timely feedback so their work supports the strategy.
• Ensure every piece of content reflects Ramsey's brand voice and resonates with the audience.

Requirements

• Built and executed social content strategies that grew engagement and turned casual viewers into loyal followers.
• Sharp eye for spotting a strong clip or moment and know how to turn it into content that performs.
• Fluent in social platform analytics and know how to turn impressions, engagement, and retention data into a clear next move.
• Comfortable owning a content calendar end to end, from topics and hooks to publishing standards and timing.
• Give clear, actionable feedback and enjoy partnering closely with creative teammates like video editors.
• Stay on top of platform and industry trends and can explain why they matter, not just that they’re happening.
• Confident making the final call while staying genuinely open to input from team and stakeholders.
• Know how to build social content around a personality or public voice, keeping their tone true while growing their reach.

Benefits

• Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
• 401(k) retirement plan with 4% match/company contribution
• Annual wellness, counseling and grocery membership reimbursement
• On‑campus cafe with subsidized pricing for breakfast, lunch and coffee bar
• Dependent care FSA
• Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party

Pay

Salary: $66,000–$78,000/year* + profit sharing + benefits (range depends on skill level and overall experience)

Schedule

Location: Franklin, TN—on‑site, with relocation assistance available. Flexible schedules are offered to accommodate appointments, family obligations, and other needs.